Stanza Living - Senior Manager - Growth Marketing

Key Responsibilities:

- Lead all aspects of SEO - on-page, off-page, and technical - to grow visibility for key search terms across geographies.

- Conduct keyword research, competitor benchmarking, and regular site audits.

- Improve rankings, organic traffic, and conversion from web channels.

- Collaborate with tech and content teams to continuously improve crawlability, structure, and relevance.

- Plan and manage paid campaigns on Google, Bing, and other relevant platforms.

- Drive performance across lower-funnel and upper-funnel campaigns to support occupancy.

- Optimize ads, landing pages, bids, and targeting to reduce CPL and maximize ROI.

- Run experiments to improve campaign performance at scale.

- Monitor key SEO and SEM metrics using tools like GA4, Google Ads, Search Console, SEMrush/Ahrefs, and Data Studio.

- Own reporting and insights dashboards to track progress across funnel stages.

Use performance data to drive continuous improvement and decision-making.

Requirements:

- Experience in SEO and SEM roles, preferably in high-growth consumer tech/startup environments.

- Strong understanding of search algorithms, ad platforms, and web analytics.

- Hands-on experience with tools like Google Ads, GA4, SEMrush, Ahrefs, and Google Tag Manager.

- Strong analytical and problem-solving skills.

- Ability to manage cross-functional stakeholders and external agencies.

- Proven ability to work in a fast-paced, result-oriented setup.