This role unifies three critical functions. You will-

A} Lead Customer Acquisition:

1. Own the entire paid acquisition funnel (Meta, Google & other acquisition channels) across all three markets.

2. Command a multi-crore budget to meet aggressive growth targets- on mandates & subscriptions - while maintaining strict CAC discipline.

3. Lead and mentor a team of performance marketing leads, building a world-class execution engine.

4. Own acquisition of quality audiences that engage & demonstrate high recurring subscriptions.

B} Scale Winning Creatives:

1. Be the driving force behind our ad creative strategy, guiding our promo production teams.

2. Foster a culture of rapid, data-informed experimentation with ad formats and messaging.

3. Ensure a high-velocity pipeline of high-converting ad creatives that resonate with our dialect-speaking audiences.

In short, own and optimize the ad production pipeline to get to winning creatives fast & in an efficient way.

C} Dominate Organic Growth:

1. Build a sustainable, long-term growth engine beyond paid ads through SEO, ASO, and content-led strategies.

2. Own our App Store, Play Store, and YouTube optimization to maximize high-intent, low-cost user acquisition.

3. Turn cultural trends and search insights into powerful inbound marketing campaigns.

What You'll Bring to the Table:

A Seasoned Growth Leader: 5-7 years in performance marketing and digital growth, with a proven track record of scaling consumer tech, content, or D2C brands.

Performance Marketing Expert: Deep, hands-on expertise in managing large-scale, multi-crore Meta and Google ad campaigns with measurable results.

Creative & Analytical Mind: A rare blend of creative intuition and a data-first approach. You leverage AI tools and a relentless creative testing framework to unlock new levels of performance and efficiency.

Master of the Growth Stack: Fluency in Appsflyer, Metabase, GA4, Ads Manager, and other essential analytics and attribution tools.

Inspirational People Manager: Proven ability to lead, mentor, and motivate high-performing teams.

Cultural Curiosity: A genuine interest in regional India is a plus. Fluency in Haryanvi, Rajasthani, or Bhojpuri is desirable but not required.

Why STAGE?

Shape Culture: We are building more than an OTT; we are preserving and celebrating India's cultural identities through entertainment in regional context. Your work will have a real-world impact.

Build a Legacy: This is a career-defining opportunity to build a dominant growth engine from the ground up and be a key leader in a category-creating company.

Extreme Ownership: We believe in hiring the best and giving them the autonomy to succeed. You will own your function, end-to-end.

Unmatched Growth: Get in on the ground floor of a high-growth startup and scale with us. We offer an unlimited leave policy because we trust you to deliver.