Brand Marketing

Location: Noida, STAGE HQ

Company: STAGE OTT

Reports to: CEO

The Mission

STAGE is an Entertainment Platform for India's Regional Cultures.

We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India - across regions, communities, and cultural worlds that mainstream entertainment has historically underrepresented.

We are looking for a Brand Custodian - someone who owns the meaning, voice, and long-term equity of STAGE.

You will own the STAGE Master Brand along with child brands.

While our content is rooted in specific regional cultures, STAGE as a brand must feel cohesive, contemporary, and emotionally consistent across markets. Your mandate is to build a brand that scales nationally without losing cultural depth or authenticity.

What You Will Own (Non-Negotiable)

- This role owns brand meaning, not just marketing output.

- You are the final authority on:

- STAGE's positioning and narrative

- Brand tone, voice, and cultural posture

- How STAGE shows up across all channels

- What the brand amplifies - and what it consciously avoids

Key Responsibilities

1. Brand Strategy & Positioning (The North Star)

- Define and evolve the core brand positioning of STAGE as a platform for India's regional cultures.

- Own the master brand architecture - ensuring diverse regional stories, IPs, and markets ladder up to a single, strong brand truth.

- Create and protect the "red thread" that connects different regional cultures without flattening, stereotyping, or dilution.

- Define brand tenets, tone of voice, narrative principles, and storytelling philosophy.

- Act as the final brand gatekeeper across:

- App & product experience

- Marketing and campaigns

- Content communication

- Partnerships and public messaging

2. Earned Media & Brand Voice (The Voice of STAGE)

- Own all earned media for STAGE:

- Core brand social handles (Instagram, YouTube, X, Facebook, etc.)

- PR, media narratives, and external storytelling

- Cultural moments, conversations, and community presence

- Act as Editor-in-Chief of STAGE's brand voice:

- Build a presence that is culturally aware, confident, and contemporary

- Turn content into conversations, signals, and cultural relevance

- Define what STAGE engages with publicly - and what it deliberately stays silent on.

- Ensure STAGE's social presence feels like a cultural brand, not a promotional feed.

3. Integrated Brand Campaigns (360- Thinking)

- Lead brand strategy for:

- Flagship show launches

- Entry into new regional cultures

- Large national or cultural moments

- Ensure every campaign has:

- A strong central idea

- Emotional depth and clarity

- The ability to scale across Paid, Owned, and Earned channels

- Partner closely with Performance Marketing to ensure:

- Brand equity strengthens long-term growth efficiency

- Short-term growth tactics never erode trust or meaning

4. Creative Direction & Brand Governance

- Set the creative bar for STAGE:

- Visual identity

- Copy and language

- Narrative style and cultural nuance

- Work with internal teams and agencies to ensure:

- High taste and craft

- Respectful, non-tokenistic representation of regional cultures

- Zero brand dilution

- Build brand guardrails that protect meaning without restricting creativity.

5. Cross-Functional Influence

Work deeply with:

- Content teams (how stories are positioned and marketed)

- Performance teams (brand + growth alignment)

- Product & CRM teams (brand experience beyond acquisition)

- Act as the brand conscience of the company - calling out dilution, inconsistency, or short-termism when required.

Who You Are

- You have a deep, intuitive understanding of Indian regional cultures.

- You possess strong taste, judgment, and cultural sensitivity.

- You are a storyteller, not just a campaign planner.

- You are social-native but brand-first - you understand how brands are built in feeds, comments, and communities, but sustained through meaning.

- You are strategic and hands-on.

- You are comfortable taking a point of view - and defending it with clarity and conviction.

Requirements

- Experience: 8-12+ years in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership roles.

- Experience building or scaling consumer-facing brands (media, entertainment, culture-led, or internet brands preferred).

- Prior ownership of brand positioning and earned media (not limited to execution).

Language:

- Fluent Hindi is mandatory.

- Exposure to regional cultural contexts is a strong advantage.

Demonstrated work across:

- Long-term brand platforms or narratives

- Cultural or content-led campaigns

- High-impact social or earned media moments

This Role Is NOT For

- Social media managers or content schedulers.

- Brand marketers who avoid data or commercial accountability.

- People who see brand and performance as opposing forces.

- Candidates who require large teams or budgets to make impact.

Why This Role Matters

- STAGE is not trying to become the biggest platform.

- We are building the most meaningful entertainment platform for India's regional cultures.

- This role will define whether STAGE becomes:

Just another regional entertainment app, or

- The cultural reference point for how India sees its regional identities.