SRV Media - Media Account Manager

Description:

About the job

About the Company:

We are a digital-first marketing agency helping brands grow through intelligent performance media, creative strategy, and data-driven insights.

Our clients span industries including eCommerce, real estate, education, BFSI, and D2C.

Role Overview:

The Media Account Manager will lead client media strategy, planning, and execution across Google Ads and Meta Ads platforms.

Youll act as both a strategic consultant and client success partner, ensuring that performance outcomes align with client goals while nurturing long-term partnerships.

Key Responsibilities

Campaign Strategy & Planning:

- Develop and execute comprehensive digital media strategies across Google (Search, Display, YouTube) and Meta (Facebook/Instagram) channels.

Client Management:

- Serve as the primary point of contact for clients, building trust, understanding business objectives, and communicating campaign performance clearly and proactively.

Performance Optimization:

- Monitor campaign results daily; analyze metrics such as CPA, ROAS, CTR, and conversion rates to deliver consistent improvements.

Cross-functional Collaboration:

- Work closely with creative, analytics, and content teams to align ad messaging with media strategy.

Reporting & Insights:

- Deliver actionable reports with insights and recommendations; present results to clients and internal stakeholders.

Client Success & Retention:

- Identify growth opportunities, upsell additional services, and ensure client satisfaction and retention.

Market & Platform Trends:

- Stay updated with the latest changes in Google and Meta ad ecosystems, beta products, and algorithm updates to keep clients ahead of the curve.

Required Skills & Competencies

- 3- 6 years of hands-on experience managing paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).

- Strong understanding of digital media planning, performance metrics, and attribution modeling.

- Proficiency with tools like Google Analytics, Tag Manager, Data Studio, Meta Business Suite, and Excel/Sheets.

- Strong client-handling, communication, and presentation skills.

- Analytical mindset with the ability to translate data into actionable business insights.

- Experience working in a digital agency environment (preferred).

- (Bonus) Knowledge of LinkedIn Ads, Programmatic Buying, or Marketing Automation tools.

Qualifications

- Bachelors or master's degree in Marketing, Business, or a related field.

- Google Ads and Meta Blueprint certifications are a plus.

- Demonstrated success in meeting ROI or performance targets