SRV Media - Manager - Performance Marketing

Description:

Key Responsibilities:

- Plan, execute, and optimize paid campaigns across Google Search, Display, YouTube, and Meta (FB/IG) platforms

- Own budget allocation, bidding strategies, audience targeting, creatives, and full-funnel performance

- Drive lead generation, e-commerce, and performance marketing campaigns end-to-end

- Conduct A/B testing on ad creatives, copies, landing pages, and audiences to improve performance

- Monitor and optimize key performance metrics including CPA, ROAS, CTR, CAC, and LTV

- Collaborate closely with creative, content, and analytics teams to deliver high-performing campaigns

- Prepare detailed performance reports, insights, and client/stakeholder presentations

- Stay updated with platform updates, industry trends, and best practices to ensure competitive performance

Required Skills & Experience:

- 3 to 6 years of hands-on experience managing Google Ads and Meta Ads

- Strong understanding of performance marketing funnels and growth strategies

- Proven experience managing large monthly ad spends

- Expertise in GA4, Google Tag Manager, conversion tracking, and ad pixels

- Strong analytical mindset with excellent optimization and problem-solving skills

- Prior agency experience preferred

Good to Have:

- Experience working with e-commerce, D2C, or lead-generation brands

- Exposure to LinkedIn Ads, Programmatic advertising, or App campaigns

- Understanding of CRO and landing page optimization