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Job Description: - As a Marketing Strategist, you will be the driving force behind our marketing initiatives. - You will leverage your deep understanding of marketing principles, digital channels, and consumer behavior to develop innovative and effective strategies. - You will work closely with cross-functional teams, including sales, product, and creative, to ensure alignment and successful execution of marketing campaigns. - Your ability to translate business objectives into actionable marketing plans and measure their impact will be critical to your success. Responsibilities: Strategy Development: - Develop comprehensive marketing strategies that align with overall business goals and objectives. - Define target audiences, identify their needs and preferences, and develop effective segmentation strategies. - Analyze market trends, competitor activities, and customer insights to identify opportunities and challenges. - Establish clear marketing objectives and key performance indicators (KPIs) to measure success. Campaign Planning & Execution: - Plan and oversee the execution of multi-channel marketing campaigns across digital (SEO, SEM, social media, email marketing, content marketing) and potentially traditional channels. - Develop compelling messaging and positioning that resonates with target audiences. - Manage marketing budgets effectively, ensuring optimal ROI. - Collaborate with creative teams to develop engaging and on-brand marketing materials. - Coordinate with sales teams to ensure lead generation and conversion goals are met. Market Research & Analysis: - Conduct ongoing market research to stay informed about industry trends, customer behavior, and competitive landscape. - Analyze marketing campaign performance data, providing insights and recommendations for optimization. - Track and report on key marketing metrics and KPIs to measure the effectiveness of strategies and campaigns. Brand Building & Management: - Contribute to the development and maintenance of a strong and consistent brand identity. - Ensure all marketing activities align with brand guidelines and messaging. - Identify opportunities to enhance brand awareness and build brand equity. Collaboration & Communication: - Collaborate effectively with cross-functional teams, including sales, product development, and creative teams. - Communicate marketing strategies, plans, and results clearly and concisely to stakeholders. - Build strong working relationships with external vendors and partners. Required Skills & Qualifications: - Strategic Thinking: Strong analytical and strategic thinking skills with the ability to translate business objectives into actionable marketing plans. - Digital Marketing Expertise: Deep understanding of digital marketing channels and best practices (SEO, SEM, social media marketing, email marketing, content marketing). - Market Research & Analysis: Proficiency in conducting market research and analyzing data to derive actionable insights. - Campaign Management: Demonstrated experience in planning, executing, and managing multi-channel marketing campaigns. - Brand Management: Understanding of brand building principles and experience in maintaining brand consistency. - Communication Skills: Excellent written and verbal communication skills, including presentation abilities. - Collaboration Skills: Ability to work effectively in cross-functional teams and build strong working relationships

Bangalore

Sri Sri Sattva - Marketing Strategist 

Job Description for Sri Sri Sattva - Marketing Strategist  in Sriveda Sattva Pvt. Ltd in  Bangalore for (4-5) years of experience. Apply Now!

Sri Sri Sattva - Marketing Strategist  | iimjobs.com