Sri Sri Sattva - Manager - eCommerce/D2C Sales

Description:

Sri Sri Tattva, established by individuals with nearly four decades of experience, has a holistic approach to health and wellness.

The brand promotes health and wellness to every household and supports the Art of Living foundations rural and social welfare projects.

With a strong presence across retail and e-commerce platforms, Sri Sri Tattva offers safe, effective, high quality, and responsible products.

The company is committed to innovation, research, and development to meet the ever-increasing needs of stakeholders.

Key Responsibilities:

- Develop and execute sales growth strategies for the D2C website and mobile app.

- Manage and optimize digital marketing campaigns across major channels (Meta, Google, YouTube, etc.) with agency support.

- Coordinate with developers, creative teams, and SEO partners to enhance user experience and conversions.

- Work closely with inventory and supply chain teams to monitor stock levels, availability, and product planning for online channels.

- Track, analyse, and improve KPIs traffic, conversion rate, CAC, LTV, and revenue growth.

- Plan promotional campaigns, seasonal offers, and new product launches to boost sales.

- Ensure consistent brand experience and smooth user journey across platforms.

- Prepare periodic performance and revenue growth reports for management.

- Stay updated on evolving D2C trends, technology, and FMCG market dynamics.

- Responsible for working on the branding aspect, aligning closely with the creative team and social media team to maintain consistent brand identity.

Qualifications & Requirements:

- Bachelors or Masters degree in Marketing, Business, or related field.

- Minimum 5+ years of experience in D2C e-commerce, digital marketing, or online revenue management.

- Strong analytical skills with proven experience in traffic growth and conversion optimization.

- Familiarity with analytics tools such as Google Analytics, GA4, Meta Ads Manager, and Excel reporting.

- Demonstrated ability to coordinate effectively across marketing, tech, and operations teams.

- Excellent communication, leadership, and project management skills.

- Passion for FMCG, wellness, and digital growth innovation.