Job Description: Senior Manager - Market Linkage

Company: Shri Ramdaya Agro Producer Company Ltd. (SRAPCL)

Location: Head Office, Dabra / Gwalior, Madhya Pradesh

Experience: Minimum 10 years in agri-trading, procurement, or FPO-based agribusiness

Employment Type: Full-time (on-site only)

Compensation: Competitive package + family support arrangements provided by SRAPCL

About SRAPCL:

SRAPCL is a Farmer Producer Organisation (FPO) with 7,000+ farmers across Dabra, Datia, and Gwalior. Our business lines include:

- Commodity trading (Wheat, Paddy, Soyabean, Maize)

- Kisan Mall (agri-input retail)

- Drone spraying & bio-stimulants

- Animal Husbandry (Pashupalan)

- Honey & allied products

- Skill Development & Farmer Services

We are now launching our Market Linkage vertical for the first time to directly connect farmers with buyers, scale commodity trading, and generate revenue growth.

Position: Senior Manager - Market Linkage

Purpose:

To establish and lead SRAPCL's new market linkage business vertical-building it from the ground up, creating the team, designing processes, and ensuring profitable procurement and trading of agri commodities.

Key Responsibilities:

1. Build & Establish Market Linkage Vertical (Startup Mode):

- Take ownership of setting up this new vertical as if running a startup within SRAPCL.

- Design procurement and trading processes from scratch.

- Recruit, train, and manage the field and operations team.

- Work directly on the ground with farmers and buyers to establish trust and volume flow.

2. Commodity Procurement & Trading:

- Lead procurement of wheat, paddy, soyabean, maize, and other crops.

- Manage farmer aggregation, pricing, and procurement logistics.

- Ensure profitable sales to buyers, processors, and institutional markets.

- Track mandi rates and farmer economics daily.

3. Market Linkages & Partnerships:

- Build and manage relationships with traders, wholesalers, processors, and corporates.

- Negotiate contracts and bulk deals with favorable margins.

- Develop new channels for FPO produce (mandis, processors, exporters).

4. Business Planning & Execution:

- Prepare monthly/annual procurement and trading plans.

- Work with Finance team for working capital planning, cash flow, and receivables management.

- Deliver targeted trading volumes and revenue growth.

5. Farmer Engagement & Trust Building:

- Organise procurement campaigns, farmer meetings, and price awareness sessions.

- Ensure transparent pricing and timely payment to farmers.

- Increase farmer participation in SRAPCL trading activities.

6. Team Leadership & Reporting:

- Build and lead a small but efficient team for procurement and market linkage.

- Implement reporting discipline and MIS (volume, price, margins, receivables).

- Submit monthly market linkage P&L to CEO and MANCOM.

Candidate Profile:

- Experience: Minimum 10 years in procurement, trading, or market linkage in an FPO, agri-startup, or agribusiness company.

- Track Record: Proven experience in scaling trading volumes and revenue generation.

- Mindset: Entrepreneurial, able to work independently, create systems, and build a team-treating the role as a startup venture.

- Knowledge: Strong understanding of mandi systems, government procurement schemes, and commodity trading practices.

- Skills: Negotiation, vendor/buyer management, financial discipline.

- Location: Must be based in Dabra or Gwalior (no metro-based candidates).

- Leadership: Ability to manage procurement teams and farmer relations effectively.

Compensation & Support:

- Competitive salary package aligned with experience and performance.

- Family support arrangements provided by SRAPCL (housing/relocation assistance, local support systems).

- Performance-linked incentives tied to procurement volumes and trading margins.