SquadStack - Digital Marketing Manager

- Own full-funnel retargeting strategy & execution across LinkedIn, Meta, Google Display.

- Build and manage remarketing audiences (ICP, behavior, website activity, CRM lists, engagement).

- Design multi-touch nurture & retargeting journeys across Email, WhatsApp & Ads.

- Run experiment-driven campaigns (A/B tests, cadence, messaging, segmentation).

- Own performance KPIs: MQL- SQL conversion, engagement rate, CPL, funnel velocity, CAC efficiency.

- Own lead segmentation, list management, lifecycle stage logic, and personalization within HubSpot.

- Build and optimize lead scoring models based on demographic & behavioral data.

- Write high-impact copy for retargeting ads, email sequences, and WhatsApp campaigns.

- Collaborate with design to develop creative assets and campaign visuals.

- 2-4 years of experience in Digital Marketing / Performance / Lifecycle Marketing.

- Strong ability to create persuasive copywriting for ads & emails.