We are looking for a B2B Lead Generation Specialist who can connect with senior decision-makers in the US, particularly CTOs, CISOs, and other technology/security heads, and generate qualified leads for our sales pipeline.
Key Responsibilities
- Lead Sourcing: Research and identify potential US-based enterprise customers in relevant industries (AI, SaaS, finance, security, etc.
- Cold Calling & Outreach: Initiate outbound calls, emails, and LinkedIn outreach to engage decision-makers.
- Qualification: Assess prospect needs, budget, and authority to determine fit for Trusys solutions.
- Pitching: Clearly articulate Trusys value proposition to senior technical and security leaders.
- Appointment Setting: Schedule demos/meetings for the sales or founder team with qualified prospects.
- CRM Management: Maintain accurate records of outreach, interactions, and pipeline progress in CRM tools.
- Market Feedback: Share prospect feedback with product and marketing teams to refine messaging.
Requirements
- Experience: 25 years in B2B lead generation or inside sales, preferably targeting the US market.
- Industry Knowledge: Experience selling technology, cybersecurity, SaaS, or AI-related products is highly desirable.
- Communication Skills: Excellent English speaking, writing, and presentation skills; ability to engage with senior executives confidently.
- Research Skills: Strong ability to find and qualify high-value leads using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.
- Self-Motivated: Ability to work independently, meet outreach quotas, and deliver results without constant supervision.
- Time Flexibility: Comfortable working in US time zones to connect with prospects during their business hours.
Preferred Qualifications
- Prior experience speaking with C-level executives (CTO, CISO, CIO).
- Familiarity with AI, security, or compliance domains.
- Track record of meeting or exceeding lead generation targets.
KPIs / Success Metrics
- Number of qualified leads generated per month.
- Number of demos scheduled with decision-makers.
- Lead-to-opportunity conversion rate.
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