Description:

Role summary:

Were hiring a hands-on Growth Expert to build and scale Trusys growth engine with a strong focus on digital marketing and product-led growth (PLG).

This role is ideal for someone who has already grown a B2B SaaS product (preferably AI / devtools / security / compliance), and can own execution end-to-endfrom acquisition to activation to retention.

Key focus areas (What youll own):

1) Digital Marketing (Primary):

- Build and run always-on acquisition across SEO, content, LinkedIn, email, retargeting, webinars, and partnerships.

- Create high-converting assets: landing pages, lead magnets, case studies, comparison pages, and demo flows.

- Set up and optimize tracking + attribution (GA4, events, UTM governance, conversion pixels), and report weekly insights.

- Run structured experiments: messaging tests, offers, funnels, ad creatives, audience segments, and conversion rate optimization (CRO).

2) Product-Led Growth (Primary):

- Improve the self-serve journey: signup activation first value habit expansion.

- Work with product/engineering to define and ship PLG levers:

- onboarding, templates, checklists, in-product nudges.

- free trial / freemium packaging and paywalls.

- aha moment instrumentation and activation metrics.

- Own the PLG dashboard: activation rate, time-to-value, PQL signals, feature adoption, churn cohorts.

- Partner with sales on PQL pipeline motion (handoff rules, alerts, sequences, playbooks).

Responsibilities:

- Define ICP and core personas, and translate pain points into campaigns and product onboarding flows.

- Build growth loops (content signup share team adoption, etc.) where applicable.

- Create lifecycle messaging: onboarding emails, product education, win-backs, expansion campaigns.

- Collaborate with founders on positioning, pricing/packaging inputs, and launch plans.

- Coordinate with sales/BDR for outbound + inbound alignment, especially for enterprise accounts.

Must-have qualifications (Relevant experience is a must):

- 48+ years in B2B SaaS growth (growth marketing / digital marketing / PLG / revenue marketing).

- Proven record of driving qualified signups, activation, and pipeline (not just leads).

- Strong hands-on capability in:

- SEO + content strategy.

- LinkedIn growth (organic + paid).

- landing page + funnel optimization.

- analytics, event tracking, and experimentation.

- Strong understanding of PLG mechanics and SaaS metrics (activation, retention, churn, CAC payback).

- Comfortable marketing to technical buyers (engineering/AI/security) and business stakeholders.

Expectation: Understanding how AI works:

- You dont need to be an ML engineer, but you must be able to understand and communicate:

- LLM basics (prompting, tokens, temperature), RAG, evals/testing concepts.

- Why AI apps fail in production (quality drift, latency/cost issues, safety risks).

- Enterprise concerns: governance, privacy, security, and compliance.

Nice-to-have:

- Experience marketing AI developer tools, security tools, observability tools, or compliance platforms.

- Experience with community-led growth, partnerships, or marketplaces.

- Familiarity with tools: HubSpot/Salesforce, Webflow, GA4, Mixpanel, Apollo, Zapier/n8n.

What success looks like (first 90 days):

- Clear ICP + messaging + top 23 channels chosen and operational.

- Tracking + dashboards live (acquisition activation PQL/pipeline).

- Improved conversion rates on landing pages and onboarding.

- First repeatable PLG loop or lifecycle campaign driving consistent activated users.