Description: Business Consultant (GTM Integrations)

Location: Chandigarh / Bengaluru

Job Type: Full-Time

Experience: 6 - 10 Years

Sprouts.ai is an AI-native Generative Demand Platform redefining the $1.1T B2B Go-To-Market (GTM) category. We help demand-gen and sales teams generate qualified pipeline and close deals faster using real-time account & contact intelligence signals - and agentic AI execution. Our product is not a static SaaS dashboard. It is a living system of data, workflows, connectors, and agents - built to fix broken GTM ecosystems driven by dirty data, siloed tools, and static ICPs.

We are hiring a Business Consultant (GTM Integrations) to shape how Sprouts.ai integrates seamlessly with enterprise GTM stacks - primarily Salesforce, with expanding coverage across MS Dynamics and other CRM/MAP ecosystems. This role is for someone who can drive product thinking for our integration offerings, architect solutions for complex customer requirements, and serve as the integration expert across pre-sales and customer engagements. You'll work directly with the Director of Product and collaborate closely with the founders.

What You'll Own (Outcomes, Not Tasks):

Product & Integration responsibilities:

- Partner with Product and Engineering to shape Sprouts' integration offerings defining how our platform works seamlessly with customer GTM stacks.

- Translate patterns from customer engagements into product improvements, new integration capabilities, and roadmap priorities.

- Work with the Director of Product to shape the integration roadmap and drive its execution.

- Serve as the internal voice of customer integration needs bridging what customers require with what the product delivers.

Solution Architecture & Design:

- Design functional integration solutions for complex enterprise requirements - data flows, sync patterns, and system interactions.

- Technical architecture support will be provided by a tech architect; your focus is on solutioning, not code.

- Design solutions that balance customer needs with platform scalability, maintainability, and security.

- Deeply understand Salesforce managed package lifecycle: packaging strategy, versioning, namespace constraints, upgrade paths, dependency management, and AppExchange compliance requirements.

- Define integration patterns and best practices that become the foundation for repeatable delivery.

Enterprise Customer Engagement:

- Act as the integration expert in enterprise customer engagements partnering with project owners, project managers, marketing heads, and technical leads.

- Lead solutioning conversations for complex integration requirements, translating customer needs into clear solution approaches.

- Collaborate with the Customer Success team on major implementations that require deep integration expertise or new feature development.

- Own the customer experience for integration-related decisions: clear communication, trade-off discussions, and alignment on approach.

Pre-Sales Technical Support:

- Support Sales on deals with custom integration requirements - providing solutioning expertise and articulating product capabilities.

- Lead technical discovery for complex integration scenarios and design solutions that meet customer needs.

- Collaborate with relevant stakeholders to derive delivery timelines for new development work.

- Identify integration complexity early and flag risks before deals close.

Cross-Functional Collaboration & Resource Orchestration:

- Work closely with internal dev teams (Backend, Frontend, Salesforce) to coordinate on integration deliverables and ensure solutions are sound and shippable.

- Manage contractor developers when needed defining clear work packages, reviewing outputs, unblocking dependencies, and maintaining velocity without sacrificing quality.

- Document integration playbooks, solution patterns, and best practices building the foundation for a scalable integration function.

- Communicate trade-offs clearly to non-technical stakeholders (customers and internal) and drive decisions fast.

Tech & Domains You'll Work With:

- CRM Platforms: Salesforce (Sales Cloud, Service Cloud), MS Dynamics (exposure valuable).

- Integration Patterns: REST/SOAP APIs, webhooks, Platform Events, CDC, OAuth/auth patterns, data sync strategies.

- Salesforce Ecosystem: Managed packages, AppExchange, SFDX workflows, governor limits, security model (conceptual depth expected).

- GTM Stack: Familiarity with tools like Outreach, Salesloft, HubSpot, Marketo, 6sense, etc. is a plus.

- AI/ML Concepts: Enough to explain how Sprouts signals and agents work to customers.

Must-Have Skills (Hard Filters):

- 6-10 years of experience with at least 5+ CRM implementations led/owned at mid-market or enterprise scale.

- Deep Salesforce experience - you've been hands-on in configuring, solutioning, and delivering Salesforce projects (coding not required, but solutioning is core).

- Strong understanding of managed package lifecycle - packaging constraints, versioning, upgrades, namespace considerations, AppExchange requirements.

- Integration fluency - you understand APIs, data models, authentication patterns, eventing, and can come up with integration solutions even if you don't write the code.

- Product mindset - you think beyond project delivery; you see patterns, identify product gaps, and contribute to how the product evolves.

- Customer-facing confidence - you've led conversations with enterprise stakeholders (project owners, technical leads, marketing heads) and can hold your own in complex discussions.

- Resource coordination experience - you've managed contractors, vendors, or cross-functional teams to deliver outcomes (or have equivalent experience driving delivery through others).

- Excellent written and verbal communication - clear documentation, crisp emails, and the ability to simplify complexity for different audiences.

- Comfort with ambiguity - you can operate without a playbook and build processes as you go.

Nice-to-Haves (Strong Signals):

- MS Dynamics or SAP implementation experience (the deeper, the better).

- Salesforce certifications (Admin, Sales Cloud Consultant, App Builder).

- SaaS product company experience - you understand product thinking, not just project delivery.

- GTM domain expertise - familiarity with demand-gen, ABM, sales engagement, or revenue operations workflows.

- Prior startup experience - you know how to move fast with limited resources.

- Consulting/SI background combined with in-house product experience.

- Experience navigating enterprise procurement, security reviews, and compliance requirements.

You'll Thrive Here If You:

- Enjoy shaping product direction, not just executing on requirements handed to you.

- See yourself as the bridge between customers, product, and engineering - and can context-switch across all three.

- Prefer ownership over narrow scope - you want to influence outcomes, not just deliver tasks.
- Can move fast while still delivering enterprise-grade quality.

- Like building 01 processes and patterns that others will follow.

- Get energy from solving complex integration puzzles and translating messy requirements into clean architectures.

- Are comfortable being the "integration expert in the room" even when customers have complex, ambiguous requirements.

Please Don't Apply If:

- You've only done Salesforce admin work and haven't owned end-to-end solutioning or delivery.

- You're uncomfortable being customer-facing or leading conversations with senior enterprise stakeholders.

- You expect detailed specs and hand-holding before you can make progress.

- You're looking for a pure "implementation" role without contributing to product thinking.

- You avoid documentation, process-building, or cross-functional coordination.

Hiring Signals We Look For:

- Examples of complex CRM integrations you've architected or solutioned - especially those involving managed packages, multi-system data flows, or enterprise constraints.

- Evidence of product thinking - how you've identified patterns and influenced product direction based on customer needs.

- Clear articulation of how you've navigated enterprise stakeholders and driven alignment on complex technical decisions.

- Proof of coordinating resources (contractors, vendors, cross-functional teams) to deliver outcomes.

- Ability to explain integration concepts and trade-offs to both technical and non-technical audiences.

- Demonstration that your work improved real outcomes (time-to-value, customer satisfaction, product adoption, integration reliability).

What You'll Get:

- A foundational role shaping how Sprouts.ai integrates with enterprise GTM stacks at scale.

- Direct influence on product direction for integration offerings.

- Direct collaboration with the Director of Product and founders.

- High ownership across solutioning, product input, and customer engagement.

- Exposure to the full GTM stack and AI-native product development.

- A fast-moving, high-trust environment with meaningful customer and technical challenges.

- Growth path into leading the GTM Integration function as Sprouts scales.

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Posted by

Abhinav Pandeya