SplashLearn - Creative Strategist - Paid Social Media

About the Role:

- We're looking for a hands-on Creative Strategist to lead the charge on performance-driven ad creative across platforms like Meta, IronSource, and Unity. You'll be the brain behind the ads - researching, ideating, testing, and iterating fast to drive installs and trial signups for our learning app. This role is equal parts creative thinker, data analyst, and strategic builder.

- You'll work closely with content writers, designers, and video editors - but you'll lead the direction, not just follow a brief.

Key Responsibilities -

Research & Insight:

- Study competitors and winning ad formats weekly - what's trending, what's scaling.

- Break down creative strategies of top kids apps, edtech brands, and gaming advertisers - Pull insights from user reviews, comments, and internal data

Creative Ideation:

- Develop concepts for performance ads that match parent pain points and platform formats - Create hooks, storyboards, copy directions, and messaging angles

- Build and maintain a library of creative formats (by age, skill, or product format)

Testing & Iteration:

- Lead creative testing cycles: hypothesis - concept - asset brief - results - iteration - Build variations of proven winners: change hooks, visuals, length, structure

- Work closely with UA/growth team to track KPIs and define success

Briefing & Collaboration:

- Write clear, actionable creative briefs for designers and video editors

- Collaborate with content team to sharpen copy and message hierarchy

- Give creative direction during production rounds - visuals, pacing, voiceovers

Qualifications:

- 3-5 years experience in performance creative, growth marketing, or paid social content

- Deep understanding of how to build ads for Meta, IronSource, Unity, or similar platforms

- Obsessed with creative that drives results - you speak in CTR, CVR, and IPM

- Strong research muscle: you love doing teardown decks, scraping inspiration, spotting patterns

- Great taste: you can call out what's not working and know how to fix it

- Self-starter: comfortable in fast-moving, test-and-learn environments

Culture at Splashlearn:

At Splashlearn we dig individuality. We love people who have something to say, and we listen. With us, you will get a chance to weave a little bit of you in our suite of learning products that are being used by millions of users. We have a workplace that is perennially high on energy. You can find people deeply engrossed in conversations that range from the latest movie to the newest tech on the block, and you will also see people who don't want to have anything to do with that and are quietly typing away on their machines.