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Software Engineer

Position: Assistant Manager- Growth & Retention Marketing Experience: 3+ years Qualification: Bachelor's/Master's in Marketing or related field Location: Remote Role & Responsibilities: 1.) CRM Strategy Development & Execution: - Design and implement CRM strategies using platforms like Clevertap or MoEngage to boost customer engagement and retention. - Manage cross-channel campaigns, monitor performance, and optimize based on data-driven insights. Stay updated on platform features and ensure efficient workflows. 2.) Email Marketing & Automation: - Create and execute personalized email campaigns, using segmentation and automation tools. - Develop responsive HTML templates and ensure cross-device compatibility. - Automate onboarding, re-engagement, and nurturing workflows. 3.) Data Analysis & Reporting: - Analyze customer data to generate actionable insights. - Track key metrics, such as engagement and conversion rates, and conduct A/B testing to optimize campaigns. 4.) Customer Segmentation & Targeting: - Segment customer base based on behavior and data patterns. - Develop tailored strategies for each segment. 5.) Domain Health & Deliverability: - Ensure optimal email deliverability by conducting regular health checks, monitoring sender reputation, and collaborating with IT teams to resolve deliverability issues. Skills Required: 1.) Strong understanding of CRM principles, including segmentation, personalization, automation & setting goals. 2.) Proficiency in HTML/CSS for mail template customisation and responsive design. 3.) Ability to interpret data, generate insights, and make data-driven recommendations. 4.) Certifications in Clevertap or MoEngage platform are desirable but not required.

Remote

SplashLearn - Assistant Manager - Growth & Retention Marketing 

Job Description for SplashLearn - Assistant Manager - Growth & Retention Marketing  in SplashLearn in  Remote for (3-7) years of experience. Apply Now!