As a Growth Associate at Spice Money, you will be the right hand to the Growth Head, playing a pivotal role in scaling the Spice Pay consumer app and our suite of financial services. This is a high-visibility, "multi-hat" role where you will sit at the intersection of Product, Marketing, and Operations. Your mission is to drive product adoption, maximize user retention, and optimize the customer lifecycle through data-driven experimentation and relentless execution.

Key Responsibilities:

- Strategy & Execution: Develop and execute data-driven growth strategies to increase multi product adoption, transaction volumes, and long-term retention across Spice Pays ecosystem.

- Experimentation: Design and implement end-to-end A/B tests and growth experiments (both

online and offline) to optimize user funnels and remove friction points.

- Cross-Functional Collaboration: Partner closely with Product, Engineering, and Distribution channels to turn growth hypotheses into live features or campaigns.

- Lifecycle Management: Focus on increasing repeat purchase rates and Customer Lifetime Value (CLV) by implementing robust user feedback loops and loyalty initiatives.

- Funnel Optimization: Map out and analyze user journeys to identify opportunities for product enhancements, channel expansion, and strategic partnerships.

- Analytics & Reporting: Monitor and report on KPIs, providing actionable insights and "the story behind the data" to key stakeholders.

Requirements (Who You Are):

- Education: Bachelors degree in Technology (B.Tech/B.E) or a similar quantitative background from Tier I colleges.

- Experience: 2+ years of experience in growth-focused roles within a startup or D2C company.

- Fintech experience is a significant plus.

- First Principles Thinker: You don't just follow a playbook; you break down complex problems to their core and build solutions from the ground up.

- Execution Bias: You are a "doer" who thrives in ambiguity and prioritizes speed-to-market without compromising on quality.

- Analytical Rigor: A data-first mindset. You are proficient in data analysis tools and have a deep understanding of A/B testing, behavioral segmentation, and growth funnel analysis.

- Hands-on experience with any customer engagement platforms (e.g., CleverTap, Netcore, Plotline, Amplitude) is desirable.

Why Join Us?:

At Spice Money, youll be working on products that drive financial inclusion at Bharat. At Spice Money, you will join a purpose-driven mission to empower millions across Bharat through financial inclusion. You will have a front-row seat to strategic decision-making and the autonomy to drive innovation at scale. We foster a high-velocity, collaborative environment where first-principles thinking and data-backed experiments are celebrated, offering you a unique opportunity for rapid career growth. Read more: https://spicemoney.com/corporate/organisation

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