About Spice Money Limited:

Founded in 2000 by Dilip Modi, Spice Money Limited is India's leading rural fintech company, headquartered in Noida and operating as a subsidiary of DiGiSPICE Technologies Limited, a publicly listed entity. The company is driven by a strong mission to accelerate financial inclusion and empower the underserved "Bharat" through technology - enabled financial services. With a network of 1.6+ million Adhikaris across India, the company enables last - mile access to essential services including AEPS cash withdrawal and deposits, domestic money transfer, bill payments, insurance, micro - ATM services, credit solutions, travel bookings, account opening, and UPI - led digital payments. Spice Money has consistently introduced industry - first innovations such as a zero - cost Adhikari platform, one of India's largest assisted payments networks, a rural credit marketplace, and Spice Money UPI & Spice Pay wallet to accelerate digital adoption in smaller towns and villages. Operating across 95%+ pincodes with a team of 1,000+ employees, Spice Money combines the agility of a high - growth fintech with the scale and impact of a nationwide distribution network - creating meaningful economic opportunities and driving the next phase of financial inclusion in India.

Role Overview:

As the Digital Content Lead, you will own the full content charter for Spice Money and Spice Pay's digital channels - focusing on performance - driven creatives and video - led storytelling that educates, activates and retains users across Bharat. From product explainers to reward narratives, influencer videos to festive campaigns, Adhikari success stories to regional social media reels - your mission will be to build a vernacular - first, creatives and video led content pipeline that scales across platforms like YouTube, ShareChat, Instagram Reels, WhatsApp and in - app banners.

This is a creator - meets - strategist role: part filmmaker, part copy head, part marketer - fully immersed in Bharat.

Key Deliverables:

- Build and manage a content production engine focused on pipe of creatives and short - form videos, testimonials, explainer and reward stories.

- Own creative and video strategy and execution for Spice Pay GTMs (Scan & Pay, Bill Pay, Rewards, Referral), reward campaigns, and habit nudges.

- Drive vernacular content marketing across 8+ Indian languages, in partnership with regional creators or agencies.

- Work closely with Growth, CRM, and Product teams to design content flows for activation, trust - building, and habit formation.

- Manage the content calendar for YouTube, WhatsApp, ShareChat, Instagram, and in - app.

- Create and manage a library of Adhikari and merchant video testimonials to support B2B trust narratives.

- Build a team of internal and freelance scriptwriters, video editors, regional influencers, and visual designers.

- Track content performance using views, shares, activation uplift, and engagement scores to guide continuous iteration.

- Partner with the CRM team to push personalized or seasonal content as part of the customer lifecycle.

Skills & Capabilities Required:

- Proven experience in static and video content creation for Bharat or Tier 2+ users, preferably in fintech, commerce, or mobile apps.

- Strong creative instincts with hands - on experience in scripting, visual storytelling, video editing and planning for consumer Apps.

- Understanding of rural India's language, emotion, digital behavior, and trust anchors.

- Ability to work with influencer networks, regional creators and multilingual video teams.

- Proficiency with tools like Adobe, Photoshop, Premiere Pro, After Effects, Canva, CapCut, or other video and static tools.

- Experience managing content calendars across YouTube, Instagram Reels, WhatsApp, or similar platforms.

- Familiarity with CRM and performance marketing to align content with activation/retention goals for consumer and B2B Apps.

- Strong collaboration skills - working with design, growth, field, and product stakeholders.

What Success Looks Like in This Role:

- 5 million monthly organic views across Spice Pay and Spice Money video assets.

- Video content contributes to >25% uplift in feature adoption (e.g., Scan & Pay, Bill Pay, Rewards).

- All key campaigns supported with language - localized short videos across 8+ languages.

- Video testimonial library built across 100+ Adhikaris and merchants within 2 quarters. Consistent engagement uplift across YouTube, ShareChat, and WhatsApp channels.

- Seamless integration of content into lifecycle, performance, and retention journeys.

If you believe Bharat doesn't just need better content - it needs its own kind of storytelling - and you want to lead that movement through smart, strategic video narratives, this role is your platform.

www.spicemoney.com