Specialist - Social Media Marketing

We are on the lookout for a creative Social Media Marketing Specialist to work with a leading digital advertising agency in Mumbai!.

Role: Social Media Director.

Location: Mumbai.

Experience: 2+ years.

Role Overview:

- We're looking for a strategic and creative Social Media to handle digital presence across. platforms.

- This role goes beyond daily execution-you'll drive the content roadmap, shape how the brand shows up online, and lead collaboration across teams to ensure our digital voice is strong, relevant, and consistent.

- You'll be expected to think ahead, guide direction, and bring energy to every scroll-stopping moment-while mentoring junior designers or writers involved in the execution.

Key Responsibilities:

- Own and lead social media strategy across key social media platforms and accounts.

- Develop platform-specific content plans, campaign ideas, and a strategic content calendar aligned with brand objectives.

- Drive top-level narrative and creative direction for content; ensure every piece aligns with the brand's voice, values, and aesthetic.

- Collaborate with designers, copywriters, photographers, and brand leads to shape and deliver high-impact campaigns.

- Review and approve content, ensuring it meets creative and strategic standards before publishing.

- Lead trendspotting efforts-translate cultural moments and platform shifts into meaningful brand engagement opportunities.

- Monitor performance analytics; translate data into insights that inform strategy and help refine content direction.

- Coordinate closely with ORM and community management teams to maintain an engaging and responsive brand presence.

- Mentor junior team members (where applicable) and support cross-functional marketing initiatives.

What We're Looking For?

- 2+ years of experience managing social media strategy for consumer-facing or lifestyle brands.

- A strategic mindset with strong instincts for digital brand building and audience behavior.

- Experience leading planning and ideation across platforms, not just executing content.

- A collaborative approach-comfortable working across teams and functions to align on messaging and creative.

- Excellent written and visual communication skills, with a deep understanding of tone and brand consistency.

- Proficiency with platform tools and analytics dashboards (e.g., Meta Business Suite, Pinterest Analytics, etc.

- Familiarity with content formats and best practices for each platform.

Bonus: Experience in basic design/video editing tools (Canva, CapCut, etc.) and a strong sense of visual storytelling

Whizz HR