Specialist - Search Engine Optimization

Specialist - Search Engine Optimization

Description:

Key Responsibilities:

- Develop and execute effective off-page SEO strategies to improve domain authority and search engine rankings for our clients.

- Identify, research, and acquire high-quality backlinks from reputable websites through outreach, content promotion, and other ethical link-building tactics.

- Analyze competitor backlink profiles and strategies to identify new opportunities and inform our own efforts.

- Build and maintain relationships with webmasters, bloggers, and influencers for link acquisition.

- Collaborate with content teams to create linkable assets and promote them effectively.

- Monitor backlink performance, track key metrics, and provide regular reports on off-page SEO progress.

- Keep abreast of the latest SEO trends, algorithm updates, and industry best practices in off-page SEO and link building.

Required Skills & Qualifications:

- 2+ years of experience as an SEO Specialist, with a strong focus on Off-page SEO and Link Building.

- Proven track record of successful link acquisition campaigns.

- Understanding of various link-building strategies (e.g., broken link building, guest posting, resource page link building).

- Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Moz, Google Search Console).

- Excellent communication skills, both written and verbal, for outreach and reporting.

- Strong analytical and problem-solving skills to identify link opportunities and assess their quality.

- Ability to work independently and manage multiple projects simultaneously.

- Master's in Marketing, Communications, or a related field is preferred