Specialist - Search Engine Optimization

Experience : 2-4

Location : Mumbai

Key Responsibilities:

- Plan and execute SEO strategies to improve website visibility and search rankings.

- Perform keyword research to understand what our audience is searching for.

- Optimize website content, page titles, meta descriptions, and other on-page elements.

- Monitor and analyze website traffic, user behavior, and keyword rankings using tools like Google Analytics and Google Search Console.

- Collaborate with content writers and designers to create SEO-friendly content.

- Identify and fix basic technical SEO issues (like broken links, slow loading pages, etc.).

- Stay updated with the latest trends and changes in search engine algorithms.

What We're Looking For:

- 2-4 years of hands-on experience in SEO or digital marketing.

- Good understanding of how search engines work and what makes websites rank higher.

- Experience using SEO tools such as Google Search Console, Google Analytics, or SEMrush/Ahrefs (or similar).

- Ability to analyze data and draw meaningful conclusions to improve performance.

- Strong written and verbal communication skills.

- Comfortable working both independently and in a team environment.