Role Overview:

We are seeking a highly motivated and results-driven Performance Marketing Specialist to join our dynamic team. In this role, you will be responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads and Meta platforms. You will collaborate closely with the marketing team, creative teams, and analytics teams to drive qualified traffic, increase conversions, and achieve ambitious ROI targets. Your work will directly impact our ability to acquire new customers, increase brand awareness, and ultimately contribute to the company's overall growth.

Key Responsibilities:

- Develop and implement comprehensive performance marketing strategies across Google Ads (Search, Display, YouTube) and Meta platforms (Facebook, Instagram) to achieve specific business goals.

- Manage and optimize campaign budgets, bids, and targeting to maximize ROI and achieve key performance indicators (KPIs).

- Conduct in-depth keyword research, audience analysis, and competitive analysis to identify opportunities for growth and improvement.

- Create compelling ad copy and creative assets in collaboration with the creative team, ensuring alignment with brand guidelines and marketing objectives.

- Monitor and analyze campaign performance, identify trends, and provide actionable insights to optimize campaigns and improve results.

- Conduct A/B testing of ad creatives, landing pages, and targeting options to continuously improve campaign performance.

- Generate regular performance reports and present findings to stakeholders, highlighting key successes and areas for improvement.

- Stay up-to-date with the latest trends and best practices in performance marketing, Google Ads, and Meta advertising.

- Collaborate with the analytics team to track and measure the impact of marketing campaigns on key business metrics.

Required Skillset:

- Demonstrated expertise in managing and optimizing paid advertising campaigns on Google Ads and Meta platforms, with a proven track record of achieving ROI targets.

- Strong analytical skills and the ability to interpret data, identify trends, and make data-driven decisions.

- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.

- Proficiency in using Google Analytics, Google Tag Manager, and other relevant marketing tools.

- Ability to work independently and manage multiple projects simultaneously in a fast-paced environment.

- Bachelor's degree in Marketing, Business, or a related field.

- Adaptable to working in a hybrid work environment, combining remote work with in-office collaboration as needed.