Specialist - Performance Marketing - D2C/eCommerce

We are seeking a Performance Marketing Specialist for a Series A funded D2C Brand.

Job Profile:

- Own and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).

- Plan, execute, and optimize campaigns with a focus on ROAS, CPA, and LTV metrics.

- Conduct keyword research, audience targeting, and competitor benchmarking.

- Continuously A/B test creatives, copy, landing pages, and audience segments.

- Analyze campaign data and prepare performance reports with actionable insights.

- Collaborate with creative and product teams to develop high-performing ad assets.

- Stay updated with industry trends, platform changes, and best practices in digital advertising.

- Manage and scale advertising budgets efficiently, ensuring profitable acquisition.

Requirements:

- 4+ years of experience in performance marketing, specifically with Google and Meta platforms.

- Proven success in driving growth for D2C or eCommerce brands.

- Hands-on experience with Google Ads Manager and Meta Ads Manager, including advanced tracking and audience segmentation.

- Strong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and attribution modelling.

- Experience with conversion rate optimization and funnel analysis.

- Familiarity with tools like Google Tag Manager, or similar analytics/reporting tools.

- Excellent communication skills and a collaborative approach to problem-solving.