We are looking for a marketing professional for one of our key client in financial services in India. Performance Marketing: - Play a key role in meeting the business objectives through customer acquisition, retention, and revenue generation. - Responsible for online sales. - Develop and execute end-to-end performance marketing strategies for various digital channels including Google Ads, Facebook Ads, LinkedIn Ads, display ads, programmatic, and other paid media platforms. - Monitor and optimize the performance of digital marketing campaigns with a focus on key performance indicators (KPIs). - Conduct A/B testing to optimize ad creatives, landing pages, and user journeys for improved campaign performance. - Manage and allocate digital marketing budgets effectively to maximize conversion rates and lower cost per acquisition (CPA). - Use data analytics tools like Google Analytics, Google Search Console, etc., to analyze campaign performance, user behavior, and identify trends. - Identify the digital channels - Whatsapp, Chatbot, Mobile app & Website for all digital journeys to build and develop. - Develop and drive Joint Business Plans with third-party platforms . Search Engine Optimization (SEO) Leadership: - Lead the SEO strategy with a focus on increasing organic visibility, search rankings, and web traffic. - Play a key role in meeting the business objectives through the digital assets - Optimize digital assets' content and structure to enhance SEO performance - Track and report SEO performance metrics including keyword rankings, organic traffic, CTR, and other relevant KPIs. - Manage, monitor & supervise the vendor to maintain all traffic data - Content Management & Blogs - Team Leadership and Collaboration: - Provide mentorship and guidance to junior team members - Work closely with cross functional teams - digital sales, product marketing and content teams to ensure a unified approach in campaign execution and brand strategies. Desired Skills & Experience: - Minimum of 6-8 years of experience in performance marketing and SEO, preferably in the financial services - Strong knowledge of digital marketing channels, platforms, tools, and techniques including paid search (Google Ads), social media advertising, display, and programmatic advertising. - Proven experience in SEO, including keyword research, on-page and off-page optimization, backlink strategies, and technical SEO. - Expertise in web analytics and tracking tools such as Google Analytics, Google Search Console, etc. - Excellent analytical and reporting skills with a focus on actionable insights and improving performance. - Knowledge of tools such as Facebook Ads Manager, Google Ads, LinkedIn Ads, etc., is essential. Location: Lower Parel, Mumbai

Mumbai

Specialist - Performance Marketing & SEO - Financial Services 

Job Description for Specialist - Performance Marketing & SEO - Financial Services  in Wave HR & Advisory Pvt Ltd in  Mumbai for (6-10) years of experience. Apply Now!