Specialist - Performance & Communication Marketing

Key Responsibilities:

- Plan, execute & optimize performance marketing campaigns across Yahoo! Japan, LINE Ads, Google/YouTube Japan, Meta Japan, X Japan.

- Bidding strategies, audience segmentation, and ROI-driven optimization.

- Conduct keyword research, competitor benchmarking, and market analysis for the Japan region.

- Localize communication, creatives, and brand messaging to fit Japanese cultural nuances.

- Coordinate with Japan-based teams, agencies, and internal stakeholders to execute campaigns.

- Monitor campaign performance using analytics dashboards and advertising platforms.

- Prepare weekly/monthly reports with insights, recommendations, and growth opportunities.

- Support PR, social media, influencer collaborations, and brand communication initiatives for Japan.

Required Skills & Qualifications:

- 3-8 years of proven experience in performance and communication marketing for Japan.

- Hands-on experience with Japanese ad platforms (Yahoo! Japan Ads, LINE, X Japan Ads, Google/Meta Japan).

- Business-level Japanese (JLPT N2 or higher preferred) and strong English communication skills.

- Strong understanding of Japan's digital consumer behaviour and marketing trends.

- Ability to analyse data, optimize campaigns, and present actionable insights.

- Experience managing multi-stakeholder projects across India-Japan teams.

- Familiarity with content localization, creative briefing, and communication strategy.

- Knowledge of SEO, influencer marketing, and social media in Japan is a plus.

Nice to Have:

- Experience using competitor research platforms such as:

- SimilarWeb Japan

- App Annie / Data.ai

- SEMrush (Japan databases)

- Ahrefs Japan

- Spy metrics or ad competitor tools for Yahoo! Japan & LINE

- Knowledge of Japan-specific marketing and advertising platforms, e.g.:

- Ameba, SmartNews, Cookpad Ads, Rakuten Ads, TikTok Japan

- Familiarity with Japan SEO tools and search behavior, including:

- Google Japan Search Console, Keyword Planner (JP)

- Yahoo! Japan Search Tools

- Rank tracking for Japanese SERPs

- Experience working with Japan-based creators, influencers, and community channels.

- Understanding of Japan's cultural trends, user behaviour patterns, and digital content preferences.