- We are seeking a New Product Development (NPD) Specialist for a leading sustainable lifestyle and home furnishings brand.

- This is a pivotal role for a creative professional who combines design sensibility, product innovation, and sustainability expertise to develop eco-conscious home products that blend style, functionality, and purpose.

- The ideal candidate will have deep exposure to home textiles, furnishings, and dcor, and will be responsible for leading concept-to-launch product creation while working closely with artisan clusters, eco-friendly suppliers, and internal stakeholders.

- This is an opportunity to shape the future of conscious living in India, building products that not only look beautiful but are made responsibly for the planet and people.

Key Responsibilities:

Product Strategy & Innovation:

- Identify market gaps and emerging trends within the home dcor and furnishings category.

- Conceptualize and develop new product lines across textiles, bed & bath, kitchen, and decorative accessories.

- Drive end-to-end product lifecycle - from ideation, design development, prototyping, costing, and packaging to final market launch.

Sourcing & Vendor Collaboration:

- Build and manage strategic vendor relationships with artisan clusters, ethical suppliers, and manufacturers.

- Source eco-friendly, organic, and biodegradable materials, ensuring environmental and ethical compliance.

- Negotiate costs, MOQs, and timelines to maintain profitability and efficiency.

Sustainability & Quality Governance:

- Ensure all new products adhere to sustainability and ethical production benchmarks.

- Lead quality assurance, testing, and product validation before launch.

- Monitor compliance with certifications such as GOTS, Fair Trade, or Craftmark.

Cross-functional Collaboration:

- Partner with design, marketing, supply chain, and merchandising teams to align product launches with brand strategy and go-to-market timelines.

- Translate design concepts into scalable production models without compromising aesthetic or sustainability standards.

- Support marketing and storytelling by providing inputs on product origin, craftsmanship, and sustainability narrative.

Costing & Positioning:

- Drive costing analysis and pricing strategy to achieve target margins and positioning in the premium sustainable home segment.

- Evaluate market competition and define USPs, packaging, and consumer communication for new launches.

Ideal Candidate Profile:

- 5+ years of experience in Product Development, Buying, or Sourcing within the Home Furnishings, Lifestyle, or Interior industry.

- In-depth knowledge of home textiles, soft furnishings, and dcor materials.

- Proven network of vendors, artisans, and sustainable manufacturing partners.

- Strong understanding of eco-friendly and renewable materials and sustainable production processes.

- Excellent aesthetic judgment, product sense, and design collaboration skills.

- Strong project management and stakeholder coordination capabilities.

- Proficiency in MS Excel, ERP systems, and cost-sheet management.

- Bachelor's degree in Design, Textile Technology, or Product Management; NIFT/NID graduates preferred.