Specialist - Marketing Automation/Email Marketing

Years of exp - 3+ Years

Shift - Night Shift

Notice period - Immediate to 30 Days

Location - Bangalore

- Develop and manage digital templates (emails, landing pages, programs) within the marketing automation platform

- Ensure responsive/mobile email, landing page and form designs meet our brand standards as well as being cross-browser and cross-device compatible

- Build and execute test strategies, including A/B multi-variant testing, to drive qualified traffic and revenue-building activities

- Support the execution of marketing campaigns - activities include but not limited to, campaign flow builds, email creation, outbound landing page creation, form creation, media placement tracking, etc.

- Support the execution of automated lead generation programs

- Understand lead scoring and nurturing programs as it pertains to execution of email and marketing automation campaigns

- Report on critical email and marketing automation campaign metrics

- Serve as a Subject Matter Expert on marketing automation best practices including campaign executive, email and landing page creation, email deliverability and data integrity

- Keep up-to-date on email and marketing automation best practices with regard to marketing automation capabilities, testing and projected results.

- Understand and follow email and marketing automation processes including workflow documentation and QA testing

- Meet or exceed internal SLAs and seamlessly coordinate across time-zones as needed

- Marketing Automation Platform expert

Qualifications and required skills:

- 2+ years digital marketing experience with experience working on a marketing automation platform such as Marketo, Eloqua, HubSpot or Salesforce Marketing Cloud/Pardot

- Advanced HTML/CSS knowledge and Intermediate to Advanced skills in building responsive emails and landing pages

- Previous familiarity/direct experience using a CRM system (e. Salesforce)

- Must be able to demonstrate a high level of marketing automation and CRM experience

- Well-rounded marketing technologist familiar with B2B lead generation (inbound/outbound marketing, demand generation, etc. )