Specialist - Market Research - B2B FinTech SaaS

Description:

- We are seeking a data-driven and strategic Market Research Manager to drive our growth in the B2B Fintech SaaS space.

- This role is pivotal in transforming complex data into actionable insights that will inform our market entry, product development, pricing, and overall business strategy.

- The ideal candidate will have a deep understanding of the Fintech industry and extensive experience in B2B market dynamics.

Key Responsibilities:

- Market Sizing and Opportunity Analysis: Conduct comprehensive research to validate and size potential B2B Fintech SaaS markets, identifying growth rates, segment potential, and new opportunities.

- Competitor Benchmarking and Intelligence: Gather and evaluate competitor activities, including product offerings, pricing structures, marketing tactics, and market share, to inform our competitive positioning and identify gaps.

- Pricing Research and Strategy: Design and execute pricing studies to test and optimize pricing models that resonate with target B2B customers and maximize revenue.

- Customer and User Insights: Devise and evaluate methods for collecting data on consumer buying habits, demographics, needs, and preferences within the B2B financial services sector.

- Data Analysis and Interpretation: Analyze large, complex datasets using statistical software to monitor sales and market trends, interpret data, and forecast future shifts.

- Reporting and Presentation: Prepare detailed reports, dashboards, and presentations to clearly and concisely communicate research findings and actionable recommendations to senior management and cross-functional teams (Product, Sales, Marketing).

- Strategic Collaboration: Partner with product development, marketing, and sales teams to ensure research insights are integrated into go-to-market strategies and product enhancements.

- Industry Expertise: Stay updated with the latest trends, technologies, and regulatory changes in the B2B Fintech SaaS landscape.

Must-Have Skills:

- Proven experience (5+ years preferred) as a Market Research Analyst or Manager, preferably within the Fintech, B2B SaaS, or IT consulting industry.

- Demonstrated success in conducting market sizing, competitor analysis, and pricing research.

- Experience with both qualitative and quantitative research methods.

- Proficiency in market research software and data analysis tools (e.g., SPSS, SAS, R, Python, Excel).

Good to have Skills:

- Familiarity with data visualization tools (e.g., Tableau, Power BI) and survey platforms (e.g. SurveyMonkey, Qualtrics).

- Business Acumen: Deep understanding of B2B market dynamics, customer behavior in the financial sector, and competitive strategies.

- Project Management: Strong organizational skills and the ability to manage multiple research projects simultaneously, ensuring timely delivery and budget adherence.