Job role: Global Performance Ads Specialist Job Category: Marketing & Advertising Job Type: Full Time Job Location: Ahmedabad About the Role Are you ready to lead and scale high-impact paid media strategies for a globally loved beauty brand? Were seeking a Global Performance Ads Specialist to manage and optimize performance marketing campaigns across Meta, Google, and YouTube for key international markets including the UK, USA, India, and Germany. This is your opportunity to take full ownership of a multi-million-pound annual budget and directly influence profitable customer acquisition and lifetime value (LTV). Key Responsibilities Lead Global Campaign Strategy: - Own the end-to-end management of paid media campaigns on Meta, Google (Search, Shopping, Performance Max), and YouTube with a combined annual budget of 1M+. Optimization & Growth: - Continuously test, iterate, and scale high-performing campaigns to achieve optimal ROAS and efficient budget utilization. Creative Collaboration: - Analyze campaign performance data and convert insights into clear, actionable creative briefs for the design and content teams. Data, Attribution & Tech Stack: - Ensure precise attribution by deeply integrating with Shopify Plus (pixel, CAPI, UTM tracking), and leveraging analytics tools such as Triple Whale, GA4, and Meta Events Manager. Regional Market Focus: - Strategically grow paid media presence across the UK, USA, India, and Germany while adapting to local consumer behavior and nuances. Technical Implementation: - Maintain flawless integration of tracking and performance infrastructure including Meta Pixel, CAPI, Google Merchant Center, YouTube Tags, and high-quality product feeds. What Were Looking For - Minimum 4 years of hands-on experience managing Meta, Google, and YouTube ads, ideally within DTC beauty or wellness brands. - Demonstrated success managing 500K1M+ annual ad spend with strong ROAS. - In-depth expertise in Shopify Plus and end-to-end performance tracking. - Advanced proficiency in Google Ads, Meta Business Suite, YouTube Ads Manager, GA4, and GTM. - Strong analytical mindset with a data-driven, strategic approach. - Experience working with multi-market brands and adapting strategies for regional audiences. Bonus Points - Proven experience scaling campaigns in India. - Familiarity with additional platforms such as TikTok, Pinterest, Snapchat. - Experience working with paid UGC and beauty/influencer marketing strategies. - Hands-on experience with advanced attribution tools like Triple Whale, Northbeam, or Wicked Reports. What Youll Get - Full ownership of a global multi-million-pound performance ad strategy. - Support from in-house creative and social media teams. - An opportunity to lead growth for a top viral beauty/haircare brand. - A fast-paced, creative, and impact-driven work environment.

Ahmedabad

Gujarat

Specialist - Global Performance Ads - Beauty/Haircare Business 

Job Description for Specialist - Global Performance Ads - Beauty/Haircare Business  in DigiRecruitx in  Ahmedabad Gujarat for (4-7) years of experience. Apply Now!