Specialist - Digital Marketing - Real Estate Industry

About the job:

Google Ads/Digital Marketing Specialist - Real Estate Industry

Location: Banaswadi, Bengaluru (On-site)

Experience: 2-3 Years

About the Role:

We are looking for a performance-driven Google Ads Specialist to join our growing real estate marketing team.

If you have a passion for paid campaigns, thrive on data-driven strategies, and know how to turn clicks into qualified leads, this role is for you!

As a key member of our marketing team, you'll be responsible for planning, executing, and optimizing campaigns that deliver high-quality leads and maximum ROI.

Key Responsibilities:

- Plan, launch, and optimize Google Ads campaigns (Search, Display, YouTube, Discovery, Performance Max).

- Conduct in-depth keyword research, competitor analysis, and audience targeting.

- Monitor campaigns daily, adjusting bids, budgets, and targeting to ensure efficiency.

- Track conversions and analyze campaign data using Google Analytics & Tag Manager.

- Continuously improve ad copies, creatives, and landing pages for higher CTR & conversions.

- Prepare detailed weekly & monthly performance reports with actionable insights.

- Stay updated with Google Ads trends, policies, and best practices.

- Collaborate with designers & the marketing team for creatives and landing page strategies.

Required Skills & Qualifications:

- 2-3 years of hands-on Google Ads management experience.

- Strong expertise in SEM, PPC, Display & remarketing strategies.

- Proven experience in conversion tracking, GA4 & Google Tag Manager.

- Proficiency in ad copywriting, keyword planning, and A/B testing.

- Experience with lead generation & CPL optimization.

- Google Ads Certification (preferred).

- Excellent analytical skills with proficiency in Excel/Google Sheets.

- Ability to manage budgets and meet campaign KPIs.

Good to Have:

- Experience with Meta Ads & LinkedIn Ads.

- Knowledge of SEO basics.

- Prior experience with real estate campaigns (big plus!)