Specialist - Digital Marketing

Description:

- As a Meta & Google Ads Expert, you will be responsible for strategizing, executing, and optimizing paid campaigns across Meta (Facebook & Instagram) and Google Ads (Search, Display, YouTube, Discovery, Performance Max).

- A key part of your role will include ensuring policy compliance, managing G2 verification requirements, and navigating ad restrictions specific to the financial services industry.

Key Responsibilities:

- Plan and manage end-to-end performance campaigns across Meta and Google Ads platforms.

- Build acquisition funnels tailored to borrowers, SMEs, CAs, and builder segments.

- Optimize campaigns for CPL, CTR, ROAS, and loan conversion rates.

- Set up and maintain pixels, conversion APIs, and tracking dashboards.

- Create and test ad creatives, ad copies, and landing pages that align with fintech guidelines.

- Handle G2 verification processes and ensure all campaigns meet Meta & Googles advertising policies for financial services.

- Collaborate with content, design, and tech teams for cohesive growth campaigns.

- Monitor daily campaign performance and prepare weekly ROI reports.

- Run A/B tests to identify winning creatives, keywords, and audience strategies.

- Stay ahead of digital lending ad policies, RBI norms, and BFSI compliance requirements