Specialist - Digital Marketing

Description:

We are looking for a creative and enthusiastic Digital Marketing Specialist to support our online marketing efforts.

The ideal candidate will assist in planning, executing, and optimizing digital campaigns to increase brand visibility, generate leads, and promote our products across digital platforms.

Key Responsibilities:

- Assist in planning and executing digital marketing campaigns across platforms (Google, Facebook, LinkedIn, Instagram, etc.

- Create engaging content for social media posts, website blogs, and email campaigns.

- Manage and update the company website and social media profiles.

- Monitor and analyze campaign performance using analytics tools.

- Support Search Engine Optimization (SEO) and Search Engine Marketing (SEM) activities.

- Collaborate with the design and sales teams to develop digital promotional materials.

- Conduct market and competitor research to identify trends and opportunities.

Required Skills:

- Bachelors or master's degree in marketing, digital marketing, business administration, or any related field.

- Basic understanding of digital marketing concepts (SEO, SEM, SMM, email marketing).

- Knowledge of social media platforms and content creation.

- Familiarity with tools like Google Analytics, Google Ads, Canva, or similar.

- Strong communication and creative thinking skills.

- Ability to work independently and in a team