Specialist - Digital Marketing

Key Responsibilities

Digital Marketing & Branding Strategy:

- Develop and implement comprehensive digital marketing strategies across social media platforms (Instagram, Facebook, LinkedIn, X, YouTube, TikTok, etc,) to increase brand awareness and engage potential clients.

- Manage budgets.

- Manage and optimise Google My Business and other business listing sites to improve local SEO.

- Execute social media campaigns, including content creation, scheduling, and performance analysis.

- Create a strong brand presence with Social engagement, for the various portfolios of Bennet & Bernard.

- Collaborate with influencers (if necessary only) and manage partnerships to expand reach and credibility.

- Utilise data analytics and AI tools (e.g., chatbots, predictive analytics) to track campaign performance and personalise marketing efforts.

- Stay updated on the latest digital marketing trends, particularly those relevant to luxury real estate, to support best marketing options.

- Bennet & Bernard work with industry PR partners, coordinating working alongside PR teams.

Content Creation:

- Create high-quality visual content, including graphics, logos, brochures, and digital media, that reflects our luxury brand.

- Ideate content for marketing initiatives to enhance web presence and SEO, used via blogs, etc.

- Ensure content is multilingual where necessary, catering to international clients (e.g., English, Portuguese), using online tools or collaborating with teams overseas.

- Must travel to local Projects/ caf outlets to capture content, and support all periodical shooting.

Website enhancement for marketing:

- Ensure the company websites are up-to-date, visually appealing, and optimised for user experience, accessibility, and SEO.

- Implement technical SEO best practices in collaboration with the web development team.

International Marketing:

- Adapt digital marketing strategies, including performance marketing, for different international markets, considering cultural nuances and local preferences.

- Coordinate with teams in different regions (e.g., Portugal, UK, So Tom and Pr- ncipe) to ensure consistent branding and messaging.

Innovation and Trends:

- Explore and implement new marketing channels and strategies, such as virtual reality tours, AI-driven personalization, and sustainability-focused campaigns.

- Stay ahead of industry trends by researching competitor activities and emerging technologies.

Required Skills and Experience:

- At least 3 years of experience in digital marketing and graphic design, preferably in the real estate or luxury goods sector.

Technical Skills:

- Experience with social media management tools and analytics platforms (e.g., Google Analytics, Meta Insights).

- Working skills in graphic design software are preferred.

- Knowledge of AI and machine learning applications in marketing.

Marketing Expertise:

- Strong understanding of digital marketing principles, performance ads, including SEO, social media marketing & image building, content marketing, and paid advertising.

- Experience with luxury brand marketing and creating content for high-end audiences.

Communication:

- Excellent written and verbal communication skills, with the ability to create compelling copy for various marketing channels.

Additional:

- Fluency in English; knowledge of other languages (e.g., Portuguese) is a plus.

- Proactive problem-solving, innovation, reliability, and openness to constructive criticism.

- Ability to work independently and as part of a team, with strong organizational and time-management skills.