Specialist - Content Marketing

Roles And Responsibilities:

- Plans and executes all web, SMM, SEM, database marketing, email, social media, and display advertising campaigns.

- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

- Identifies trends and insights and optimizes spend and performance based on the insights.

- Brainstorms new and creative growth strategies through digital marketing.

- Plans, executes, and measures experiments and conversion tests.

- Collaborates with internal teams to create landing pages and optimize the user experience.

- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

- Identifies critical conversion points and drop off points and optimizes user funnels.

- Collaborates with agencies and other vendor partners.

- Evaluates emerging technologies.

- Provides thought leadership and perspective for adoption where appropriate.

Desired Candidate Profile

Creating and maintaining client relationships

Self-motivated and customer-focused

- Proficient in marketing research and statistical analysis

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, And Licensing Requirements

Bachelors or masters degree in marketing or a related field

- Proven 2+ yrs working experience in digital marketing, particularly within the industry

- Demonstrable experience leading and managing SMM, SEM, marketing database, email, social media, and/or display advertising campaigns

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website and marketing analytics tools (e.g , Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

- Working knowledge of ad serving tools

- Experience in setting up and optimizing PPC campaigns on all major search engines and social media platforms

- Working knowledge of HTML, CSS, and JavaScript development and constraints would be an asset