Specialist - Amazon Advertising

Specialist - Amazon Advertising

Job Description:

Position Responsibilities:

- Set up and manage Amazon Ad campaigns, ad groups, ads, keywords, bids, and budgets for all assigned accounts on a weekly basis.

- Perform Keyword Research, Competitor Research, and Market Research for each assigned account.

- Perform optimization techniques, including but not limited to, bid adjustments, negative keywords, keyword additions, and structural changes.

- Determine campaign structure to efficiently manage clients' budgets and optimize for ROI, ROAS, ACOS, and revenue goals.

- Write ad copy to obtain both a high click-through rate and high conversion rate.

- Advise on monthly advertising budgets when needed based on keyword search volume, estimated cost per click, competition, and clients' goals.

- Optimize clients' accounts for maximum performance using PPC best practices.

- Research new innovations and best practices in paid Amazon search.

- Complete fortnightly performance reporting and review reports with Lead or Manager on client phone calls.

- Meet strategic deadlines provided by the client, or manager.

Qualifications and Recommended Prerequisites:

- 2+ years of experience working with Amazon PPC advertising, required.

- Experience working within Google Analytics and Google Ads preferred but not required.

- Moderate to advanced understanding of Microsoft Excel required.

- Familiarity with eCommerce platforms such as Shopify and WordPress is a plus.

Professional Competencies:

- Team player with excellent interpersonal / collaboration skills.

- Desire to learn and stay on top of digital marketing and business trends.

- Able to work independently and self-motivate in a remote environment.

- Exceptional with time management.