Specbee (www.

specbee.

com) is a leading digital solutions company known for building enterprise-grade web CMS solutions for clients like Georgia Tech, The Michael J.

Fox Foundation, Curtis-Wright, and Dr.

Reddy's with deep expertise in Drupal, UI/UX, SEO, and content management.

About the Role:

- We are looking for a highly skilled Digital Marketing Specialist to take full ownership of strategizing, executing, and optimizing marketing initiatives for both our organization and our clients.

- This is an individual contributor role, ideal for someone who enjoys being hands-on with campaigns, diving deep into SEO and analytics, and directly driving measurable results.

Skills & Qualifications:

- 4+ years of proven, hands-on experience in digital marketing SEO, Analytics & Reporting, Content marketing, Social Media Strategy, AEO, GEO, AI-assisted marketing, and paid ads.

- Proven experience managing SEO campaigns for the US market.

- Strong practical expertise with Technical SEO, SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog).

- Solid knowledge of Google Ads, Social Media Ads, Google Tag Manager, and Search Console.

- Experience executing campaigns using marketing automation platforms (HubSpot, Salesforce, Marketo, etc.) is a plus.

- Strong analytical mindset with the ability to interpret data and make real-time decisions.

- Excellent communication skills for working with clients and internal stakeholders.

- Self-driven, detail-oriented, and comfortable managing multiple campaigns/projects independently.

- Familiarity with Drupal would be an advantage.

Responsibilities:

Strategy & Planning:

- Plan, develop, and implement marketing strategies end-to-end across SEO, paid media (PPC), and content-driven campaigns.

- Stay ahead of emerging digital marketing and AI trends, bringing innovative ideas to the team.

- Collaborate with marketing, design, and sales teams to align efforts while retaining direct execution responsibility.

Execution & Campaign Management:

- Personally manage SEO activities including audits, keyword research, content optimization, link-building, and technical SEO.

- Plan, set up, and run Google and LinkedIn Ads campaigns, owning everything from keyword strategy to creative testing and budget optimization.

- Create and manage landing pages, marketing automation workflows, and lead nurturing campaigns.

- Implement AEO (Answer Engine Optimization) / GEO (Generative Engine Optimization) strategies to increase visibility on AI platforms.

Analytics & Optimization:

- Independently monitor and analyze campaign performance using Google Analytics, Search Console, and reporting dashboards.

- Use advanced SEO tools like SEMrush, Ahrefs, Moz, and Screaming Frog to perform audits, track performance, and optimize strategies.

- Measure key performance indicators (KPIs), produce clear, actionable reports and continuously refine campaigns to maximize ROI.

Client-Facing Engagement:

- Work directly with clients to design and implement marketing strategies that fit their goals.

- Able to align availability with US team hours when required.

- Present campaign outcomes, share insights, and recommend data-backed improvements