Soulflower - Shopify Website Head

About the Role:

We are seeking a highly driven and strategic Head of D2C & E-Commerce to lead our direct-to-consumer business with full ownership of website sales and digital performance. This pivotal role demands a strong balance of analytical thinking, marketing acumen, and operational excellence to drive revenue growth and customer loyalty across our online platform.

Key Responsibilities:

- P&L Ownership for Website Sales: Lead overall website revenue growth and ensure sales targets are met consistently.

- Performance Marketing Leadership: Partner with internal teams and external agencies to drive efficient customer acquisition through Meta, Google, and affiliate channels. Manage data-driven growth with clear ROAS and CAC goals.

- Data Analytics & Shopify Tool Expertise: Monitor and optimize website performance using Shopify analytics, conversion funnels, and custom data dashboards to inform strategy and execution.

- Loyalty & Retention Marketing: Design and implement CRM & loyalty programs to maximize LTV (lifetime value) and retention of core customer segments.

- Payment & Affiliate Partnerships: Lead negotiations and partnerships with payment aggregators and affiliate platforms to enhance the end-to-end customer journey and unlock new acquisition channels.

- Customer Experience Management: Oversee the customer care team to deliver an exceptional post-purchase experience, including returns, exchanges, and proactive customer communication.

- Cross-Functional D2C Team Coordination: Act as the single point of contact between marketing, product, supply chain, and customer support teams to ensure smooth execution of D2C initiatives.

- Inventory & Sell-Through Management: Collaborate closely with supply and merchandising teams to manage website stock levels, plan promotional calendars, and minimize stock-outs or overstock situations.

Key Requirements:

- 4+ years of experience in D2C e-commerce, performance marketing, and website management

- Strong understanding of Shopify, analytics tools, Google & Meta advertising platforms

- Experience in leading external agency relationships and vendor partnerships

- Proven track record of scaling website sales and improving conversion metrics

- Exceptional leadership, collaboration, and project management skills

What Youll Bring:

- Data-first decision making with a focus on performance and ROI

- Passion for customer-centric thinking and operational excellence

- Ability to lead a high-performance team across diverse functions