Soulflower - Manager - Performance Marketing - D2C FMCG

Location: Marol Andheri

Report to: Revenue Head

Working days: Mon to Sat (6 full days)

Timings: 10 am to 7 pm

Role Overview:

Soulflower | Meta-first | Growth + Profit Focus

We're hiring a hands-on performance marketer who can run Meta + Google end-to-end solo, think in data, and keep clean, on-demand reporting. This is an individual contributor role.

Key Responsibilities:

Must-have (Non-negotiable):

- Managed minimum - 60 Lakhs/month spend on Meta Ads (hands-on, not just coordination)

- Strong performance ownership across ROAS, CAC/CPA, CTR, CPC, CVR, frequency

- Strong analytics skills: GA4 + Sheets/Excel (can diagnose "why" and fix it)

- Highly organized: naming hygiene, UTMs, testing log, reporting discipline

- Can operate independently with speed + accountability

What you'll do?

- Build and optimize campaigns on Meta (primary) + Google Ads

- Set up structures: audiences, budgets, bidding, placements, creatives, UTMs

- Run A/B tests (creative, targeting, formats, offers) and scale winners

- Maintain daily dashboard + weekly/monthly reports with clear insights + next actions

Tools: Meta Ads Manager, Google Ads, GA4, Looker Studio/Sheets (tracking basics)

Budget Management:

- Manage budgets efficiently across different platforms to ensure maximum ROI.

- Reallocate budget based on campaign performance and business needs.

Collaboration & Communication:

- Work closely with the creative and content teams to develop high-converting ad creatives and copy.

- Collaborate with cross-functional teams, including sales and product, to align marketing efforts with business goals.

- Maintain effective communication with external agencies or platforms when required.

Key Requirements:

Education: Bachelor's degree in Engineering. (Engineers are preferred)

Experience:

- 4+ years of experience in digital advertising, with hands-on experience managing campaigns on Meta, Google, Amazon, and other platforms.

- Proven track record of managing and optimizing ad spend across multiple channels.

Technical Skills:

- Proficiency in Meta Ads Manager, Google Ads, Amazon Advertising Console, and quick commerce ad platforms.

- Strong understanding of paid media metrics, performance optimization, and budget management.

- Familiarity with Google Analytics, Excel, and performance reporting tools.

Soft Skills:

- Strong analytical and problem-solving skills.

- Excellent attention to detail and the ability to work in a fast-paced environment.

- Strong communication skills, both written and verbal.

- Ability to work independently as well as part of a team.

Key Performance Indicators (KPIs):

- Return on Ad Spend (ROAS)

- Cost Per Click (CPC) and Click-Through Rate (CTR)

- Customer Acquisition Cost (CAC)

- Conversion Rate

- Budget adherence and allocation efficiency