Soulflower - D2C Growth Manager

Location: Marol, Mumbai

Type: Full-time | 6-day week

Experience: 3 years + growing shopify website minimum sale 3 cr per month

Reports To: Revenue Head

About the Role:

Key Responsibilities:

- Performance Marketing Leadership: Partner with internal teams and external agencies to drive efficient customer acquisition through Meta, Google, and affiliate channels. Manage data-driven growth with clear ROAS and CAC goals.

- Data Analytics & Shopify Tool Expertise: Monitor and optimize website performance using Shopify analytics, conversion funnels, and custom data dashboards to inform strategy and execution.

- Loyalty & Retention Marketing: Design and implement CRM & loyalty programs to maximize LTV (lifetime value) and retention of core customer segments.

- Payment & Affiliate Partnerships: Lead negotiations and partnerships with payment aggregators and affiliate platforms to enhance the end-to-end customer journey and unlock new acquisition channels.

- Customer Experience Management: Oversee the customer care team to deliver an exceptional post-purchase experience, including returns, exchanges, and proactive customer communication.

- Cross-Functional D2C Team Coordination: Act as the single point of contact between marketing, product, supply chain, and customer support teams to ensure smooth execution of D2C initiatives.

- Inventory & Sell-Through Management: Collaborate closely with supply and merchandising teams to manage website stock levels, plan promotional calendars, and minimize stock-outs or overstock situations.

Key Requirements:

- Strong understanding of Shopify, analytics tools, Google & Meta advertising platforms.

- Experience in leading external agency relationships and vendor partnerships.

- Proven track record of scaling website sales and improving conversion metrics.

- Exceptional leadership, collaboration, and project management skills.

What Youll Bring:

- Passion for customer-centric thinking and operational excellence.

- Ability to lead a high-performance team across diverse functions.