Job Description: Director - COE Growth

About SolarSquare

SolarSquare is India's most trusted and fastest-growing residential rooftop solar brand. Founded in 2015 and backed by leading VCs like Elevation Capital, Lowercarbon Capital, and Good Capital, SolarSquare is on a mission to democratize clean energy for every home, housing society, and commercial enterprise in India. With end-to-end design, installation, financing, and guaranteed savings, SolarSquare is building India's leading clean-tech brand to power a sustainable future.

About the Growth Function

The Growth Function at SolarSquare is the central core driving overall revenue acceleration, customer acquisition, pricing innovation, and channel expansion.

The function leads:

- Growth Channels: Unlocking and scaling online and offline channels by running various pilot / experiments with channel owners to maximize lead share.

- Lead Journey: Nurturing and converting high-intent leads to maximize market share in the residential solar segment.

- Pricing: Crafting high-converting pricing architectures and value propositions.

Purpose of the Role

As Director - COE (Growth) within the Growth Team, you will act as a strategic orchestrator and execution powerhouse, functioning as a Chief of Staff for the Growth Team. This newly established function focuses on driving zero-to-one growth pilots, standardizing lead generation processes, expanding market / lead share, and scaling omnichannel (online + offline) lead acquisition engines. Working directly with the Head of Growth and cross-functional leaders, you will design best-in-class frameworks to build scalable customer acquisition channels across India.

Key Responsibilities

1. Lead Generation & Lead Share COE:

- Omnichannel Acquisition Strategy: Design, implement, and scale best-in-class lead acquisition engines spanning both online channels (performance marketing, digital platforms, social, organic) and offline channels (Referral, BTL, Channel Partners).

- Lead Share Expansion: Identify untapped geographies, consumer segments, and customer touchpoints to dramatically grow SolarSquare's market share and lead pipeline.

- Playbook & Framework Creation: Build standardized SOPs, growth playbooks, and best-practice frameworks (COE) that can be replicated across regional expansion teams.

2. Special Projects & Growth Incubations:

- Growth Team Special Projects: Lead high-impact, cross-functional growth experiments and strategic initiatives directly tied to revenue growth and strategic bets.

- 0-to-1 Channel Pilots: Test, validate, and scale new lead acquisition channels from scratch before handing them off to regional / functional operational teams.

3. Pricing & Funnel Optimization:

- Funnel Efficiency & CAC Optimization: Collaborate with Growth, Sales, and Analytics teams to optimize the full funnel - from initial lead capture (CPL) to final conversion (CAC).

- Pricing & Value Proposition Alignment: Work closely with the Head of Growth on revenue design, pricing strategy, and financing offerings to maximize unit economics and lead conversion rates.

4. Ground-Level Execution & Field Engagement:

- Field Diagnostics (20 - 30% Travel): Regularly travel across target markets to conduct ground-level diagnostics, evaluate offline activation effectiveness, observe field sales teams, and gather direct customer insights.

- Cross-Functional Execution: Work as a bridge between central Growth / Marketing teams, regional field teams, Product / Tech, and Operations to eliminate execution bottlenecks.

Ideal Candidate Profile

Total Experience: 4 - 10 years

- Omnichannel Acquisition Expertise: Proven track record of managing and scaling both Online and Offline customer / lead acquisition channels in high-growth B2C, D2C, FinTech, Consumer Tech, or CleanTech sectors.

- Strategic & Analytical Capability: Exceptional data fluency with a deep understanding of lead acquisition funnels, unit economics, CAC / LTV, pricing strategies, and performance attribution models.

- 0-to-1 & 1-to-100 Mindset: Ability to personally execute high-ambiguity pilots (0 to 1) and package them into repeatable playbooks for organizational scale (1 to 100).

- Stakeholder Management: Experience working alongside executive leaders (C-Suite, VPs) and influencing cross-functional teams without direct authority.

- Location & Mobility: Based in (or willing to relocate to) Mumbai with the flexibility to travel 20 - 30% of the time across target regional hubs.

Key Competencies & Skills

- Project Management & Chief of Staff Orientation

- Funnel Analytics & Revenue Design

- Problem Solving & First-Principles Thinking

- High Ownership & Entrepreneurial Grit

Why Join SolarSquare?

- High Impact: Be at the forefront of India's residential green energy transformation.

- Leadership Exposure: Direct collaboration with C-suite and VP of Growth on game-changing strategic bets.

- Growth Opportunity: Fast-paced, high-ownership environment backed by tier-1 venture capital funds.