Role Overview:

The Vice President - Lead Relationship Manager will own the end-to-end lead management strategy and execution for SolarSquare's residential solar business. This leader will be responsible for maximizing lead conversion by ensuring every customer enquiry is engaged effectively, nurtured through the sales funnel, and seamlessly handed over for closure. The role requires building scalable processes, driving operational excellence, leveraging data to improve conversion metrics, and leading high-performing relationship management teams across multiple geographies.

Key Responsibilities:

Lead Management & Customer Engagement:

- Own the complete lead lifecycle from lead allocation to conversion.

- Develop strategies to maximize lead-to-site visit and lead-to-sale conversion rates.

- Ensure timely and high-quality engagement with all inbound and outbound customer leads.

- Build customer communication journeys across calls, WhatsApp, SMS, email, and CRM touchpoints.

- Drive customer delight through exceptional relationship management.

Team Leadership:

- Build, lead, mentor, and scale high-performing Relationship Manager teams.

- Set clear KPIs, productivity benchmarks, and performance scorecards.

- Coach managers and team leads to improve sales effectiveness and customer experience.

- Foster a culture of accountability, ownership, and continuous improvement.

Sales Operations Excellence:

- Design and optimize lead allocation logic across cities and teams.

- Improve response times, follow-up cadence, and customer engagement processes.

- Partner with Sales Operations to enhance CRM utilization and process adherence.

- Identify bottlenecks and implement automation wherever possible.

Revenue & Conversion Management:

- Own key funnel metrics including lead response time, contractability, appointment booking, site visit conversion, proposal conversion, and sales conversion.

- Monitor daily business performance and implement corrective actions.

- Drive predictable revenue through disciplined pipeline management.

Cross-functional Collaboration:

- Work closely with Marketing, Sales Leadership, Customer Success, Product & Technology, Business Finance, Operations, and Analytics to improve customer experience and conversion.

Data & Analytics:

- Develop dashboards to monitor funnel health and team productivity.

- Analyze customer behavior and identify opportunities to improve conversion.

- Present business reviews and performance updates to leadership.

- Use insights to continuously refine processes and sales strategies.

Process Improvement:

- Standardize SOPs across geographies.

- Drive CRM adoption and data hygiene.

- Implement automation to improve operational efficiency.

- Lead strategic initiatives to improve customer journey and business scalability.

- Ensure CRM compliance and optimize cost per conversion.

Qualifications:

- Bachelor's degree required; MBA preferred.

- 10-15+ years of experience in Sales, Inside Sales, Relationship Management, Customer Success, or Sales Operations.

- Minimum 5+ years of experience leading large customer-facing teams.

- Experience in high-growth startups, consumer internet, fintech, real estate, home improvement, or B2C businesses is preferred.

What Success Looks Like:

In the first 12 months, the successful candidate will:

- Build a best-in-class Lead Relationship Management function.

- Improve lead response times and customer engagement SLAs.

- Increase funnel conversion rates across all key stages.

- Create scalable processes that support rapid business growth.

- Develop a high-performing team with strong ownership and execution discipline.

- Deliver measurable improvements in revenue through enhanced lead management and customer experience.

What we have to offer:

- Joining the leadership team; having a high level of work independence, autonomy and empowerment to lead company-wide changes.

- Being part of a start-up from an early stage, lead your area of expertise and be a part of this exciting growth journey of changing the renewable energy landscape.

- Excellent platform for learning how to build teams, achieve goals and handle high growth situations. Ideal for people with entrepreneurial ambitions.