Solar Square - Program Manager - BTL

Key Responsibilities :

1. BTL Strategy & Lead Generation :

A. Identify, design, and pilot new BTL lead generation avenues (door-to-door, society activations, kiosks, partnerships, referrals, etc.).

B. Build scalable playbooks for high-performing BTL activities and roll them out across cities.

C. Continuously experiment and optimize BTL channels for quality and cost efficiency.

2. On-Ground Team Management :

A. Lead and manage on-ground BTL Executives and BTL Managers across assigned cities.

B. Drive daily productivity, discipline, and execution rigor on the ground.

C. Ensure adherence to SOPs, pitch quality, and customer engagement standards.

3. Funnel Ownership (End-to-End) :

A. Own the entire BTL funnel: Lead Generation - Sales Meeting - Order Conversion.

B. Work closely with sales teams to ensure smooth handoffs and fast movement across funnel stages.

C. Identify and fix leakage points to improve conversion and turnaround times.

4. Data, Analysis & Insights :

A. Track daily, weekly, and monthly BTL performance metrics across cities.

B. Perform basic to intermediate Excel-based analysis to identify trends, bottlenecks, and opportunities.

C. Convert data insights into actionable on-ground interventions.

5. Program Management & Scaling :

A. Act as the single point of ownership for BTL performance in assigned regions.

B. Drive alignment between BTL, sales, and city leadership teams.

C. Build systems, trackers, and review mechanisms to scale BTL as a predictable growth channel.