Solar Square - Program Manager

1. BTL Strategy & Lead Generation:

- Identify, design, and pilot new BTL lead generation avenues (door-to-door, society activations, kiosks, partnerships, referrals, etc.).

- Build scalable playbooks for high-performing BTL activities and roll them out across cities.

- Continuously experiment and optimize BTL channels for quality and cost efficiency.

2. On-Ground Team Management:

- Lead and manage on-ground BTL Executives and BTL Managers across assigned cities.

- Drive daily productivity, discipline, and execution rigor on the ground.

- Ensure adherence to SOPs, pitch quality, and customer engagement standards.

3. Funnel Ownership (End-to-End):

- Own the entire BTL funnel: Lead Generation - Sales Meeting - Order Conversion.

- Work closely with sales teams to ensure smooth handoffs and fast movement across funnel stages.

- Identify and fix leakage points to improve conversion and turnaround times.

4. Data, Analysis & Insights:

- Track daily, weekly, and monthly BTL performance metrics across cities.

- Perform basic to intermediate Excel-based analysis to identify trends, bottlenecks, and opportunities.

- Convert data insights into actionable on-ground interventions.

5. Program Management & Scaling:

- Act as the single point of ownership for BTL performance in assigned regions.

- Drive alignment between BTL, sales, and city leadership teams.

- Build systems, trackers, and review mechanisms to scale BTL as a predictable growth channel.