Role Overview:
SolarSquare is scaling brand presence across tier-2 India markets where residential rooftop solar is still an unfamiliar, considered purchase and trust has to be built city by city. This role will be responsible for planning and executing high-impact marketing initiatives that build trust, generate demand, and strengthen brand visibility in cluttered markets. This role will also play a critical role in capturing real customer insights from the fieldhelping us continuously refine our messaging and city strategies. This role is for someone who is hands-on and wants to own outcomes end-to-end rather than a single slice of the brand function.
Key Responsibilities:
- Plan and execute integrated campaigns across TV, YouTube, CTV, OTT, Meta, radio, and print.
- Bring a sharp eye to media plan quality: budget allocation logic, reach/frequency and GRP delivery, city-level targeting, and vendor cost transparency.
- Plan and run city-wise BTL initiatives society outreach, kiosks, local events, community activations.
- Conduct primary research to build and maintain city- and persona-level consumer understanding.
- Identify, onboard, and manage local vendors/agencies ensuring quality and cost efficiency.
- Partner closely with Pre-Sales, Growth, and Sales teams to align city and campaign priorities.
- Own the brand measurement stack branded search, organic traffic, inbound leads, city-level funnel movement.
- Ensure brand consistency across all touchpoints.
Requirements:
- 3 - 5 years of experience in marketing/brand.
- Working knowledge of Indian media planning fundamentals (TV/BARC methodology, digital/CTV).
- MBA mandatory (Tier 1 colleges preferred).
- Strong analytical fluency comfortable in Excel/dashboards.
- Strong execution mindset with curiosity for customer behavior.
- Ability to translate on-ground observations into actionable insights.
- Strong stakeholder management skills.
- Comfortable with travel.
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