Associate Director Inside Sales

Location: Pune, Maharashtra

Experience: 10-12 Years

Department: Sales

Reporting To: Head of Inside Sales

About SolarSquare:

SolarSquare is building the Home Energy brand of future India.

We help homeowners transition to rooftop solar and reduce dependence on traditional electricity sources.

As a full-stack residential solar company, we design, install, finance, and maintain solar systems for homes across India.

In a short span, SolarSquare has emerged as one of India's leading residential solar brands by focusing relentlessly on customer experience, operational excellence, and innovation.

We are looking for passionate leaders who want to contribute to India's clean energy transition while building scalable, high-performing teams.

Role Overview:

We are seeking an experienced and data-driven Associate Director - Inside Sales to lead and scale our Inside Sales function.

This role will be responsible for driving lead conversion, optimizing sales processes, improving team productivity, and ensuring a best-in-class customer engagement experience.

The ideal candidate will have extensive experience managing large inside sales teams in high-growth environments, with a proven track record of delivering revenue impact through strong leadership, operational rigor, and process excellence.

Key Responsibilities:

Inside Sales Strategy & Execution:

- Develop and execute inside sales strategies to maximize lead conversion and revenue generation.

- Drive end-to-end lead management, including lead qualification, customer engagement, follow-ups, and appointment generation.

- Ensure effective lead allocation and pipeline management to maximize productivity and conversion rates.

- Establish sales targets, performance metrics, and operational KPIs for the inside sales organization.

- Continuously monitor funnel performance and implement corrective actions to improve outcomes.

Team Leadership & Development:

- Lead, mentor, and develop a high-performing team of Inside Sales Managers, Team Leaders, and Sales Executives.

- Build a culture of accountability, ownership, customer-centricity, and continuous improvement.

- Conduct regular performance reviews, coaching sessions, and capability-building initiatives.

- Drive employee engagement and retention within the sales organization.

- Identify and groom future leaders within the team.

Performance Management & Analytics:

- Track and analyze key sales metrics including lead-to-contact rates, conversion ratios, productivity, customer engagement, and revenue contribution.

- Leverage data and insights to identify opportunities for process optimization and sales effectiveness.

- Prepare and present business performance reports, forecasts, and strategic recommendations to leadership.

- Ensure adherence to SLAs, response times, and quality standards across the inside sales function.

Process Excellence & Automation:

- Design and implement scalable sales processes to support business growth.

- Drive CRM adoption, workflow automation, and process standardization across the team.

- Identify bottlenecks within the sales funnel and implement solutions to improve efficiency and conversion rates.

- Partner with Sales Operations and Technology teams to enhance reporting, analytics, and productivity tools.

Cross-Functional Collaboration:

- Work closely with Marketing teams to improve lead quality, campaign effectiveness, and customer acquisition outcomes.

- Collaborate with Field Sales and Business teams to ensure seamless customer handoffs and consistent customer experience.

- Provide market feedback and customer insights to support business strategy and product improvement initiatives.

Desired Candidate Profile:

Experience & Qualifications:

- Bachelor's degree in Business, Marketing, Engineering, or a related field; MBA preferred.

- 10-12 years of experience in Inside Sales, Lead Generation, Business Development, or Sales Operations.

- Minimum 4-5 years of experience leading large inside sales teams in a managerial or leadership capacity.

- Proven success in driving revenue growth, sales productivity, and conversion improvements in high-growth organizations.

- Experience managing teams of 50+ inside sales professionals is highly desirable.

Skills & Competencies:

- Strong understanding of inside sales processes, sales funnels, and customer acquisition strategies.

- Exceptional leadership and people management capabilities.

- Strong analytical mindset with the ability to make data-driven decisions.

- Expertise in CRM platforms, sales automation tools, and performance reporting systems.

- Excellent communication, stakeholder management, and influencing skills.

- Ability to thrive in a fast-paced, dynamic, and target-driven environment.

- Strong problem-solving, process improvement, and execution capabilities.

What We Offer:

- Opportunity to build and scale a high-impact sales organization.

- Work with one of India's fastest-growing clean energy companies.

- High ownership, leadership visibility, and career growth opportunities.

- Competitive compensation, performance incentives, and employee benefits.

- A mission-driven culture focused on sustainability and innovation