Description:

About SolarSquare:

- At SolarSquare we are building the Home-Energy brand of future India.

- We help homes switch to rooftop solar and move away from traditional coal electricity.

- We are a full-stack D2C residential solar brand designing, installing, maintaining (after-sales) and financing solar systems for home-owners across India.

- In 3 years we have scaled to become the leading residential solar brand in India.

- We are obsessed with quality, customer service and innovating to make it simple for homes to switch to solar.

- We are looking for leaders to join us in this mission.

Know us a bit better through these links:

- Techcrunch SolarSquare article.

- Elevation Podcast with SolarSquare Founders.

- Startup by IIT Grads Helps Indian Homes Run on Zero Electricity, Earns Rs 200 Crore in Revenues.

- The Climate Conversations ft Solar Square.

- Elevation Capital SolarSquare.

Role Overview:

- This role is ideal for a results-driven leader who can drive pre-sales operational excellence, improve team effectiveness, and collaborate cross-functionally to maximize revenue opportunities.

- As the Associate Director of Pre-Sales, you will be responsible for driving the operational effectiveness of the pre-sales function, ensuring high-quality lead qualification, meeting scheduling, and pipeline efficiency.

- Reporting to the Head of Pre-Sales, you will lead a team of managers and team leads to enhance customer interactions, improve conversion rates, and optimize the lead-to-meeting process.

- You will play a critical role in team performance, process improvement, and strategic alignment with sales and marketing.

Key Responsibilities:

Operational & Performance Management:

- Translate pre-sales strategies into actionable execution plans for managers and teams.

- Ensure leads are effectively allocated, qualified, and scheduled to maximize meeting efficiency.

- Monitor team KPIs and performance metrics to track productivity, meeting-to-deal conversion, and adherence to processes.

- Implement process optimizations to improve lead response time, follow-up effectiveness, and meeting outcomes.

- Ensure daily, weekly, and monthly execution plans are met to drive operational discipline.

Team Leadership & Collaboration:

- Manage, mentor, and develop the skills of Pre-Sales Managers and Team Leads.

- Foster a culture of accountability, motivation, and continuous learning within the team.

- Collaborate with Field Sales leaders to balance regional meeting requirements and align pre-sales and sales execution.

- Act as a liaison between marketing and sales, ensuring that lead generation efforts are optimized and feedback is effectively communicated.

Process Improvement & Strategic Initiatives:

- Identify and address gaps in the pre-sales funnel to improve lead quality and conversion rates.

- Develop automation & analytics frameworks for data-driven decision-making and enhanced reporting.

- Implement and refine training programs to enhance call quality, objection handling, and lead nurturing.

- Spearhead special projects such as new sales tech adoption, CRM optimization, and Meeting Operations Centre efficiency.

Desired Candidate Profile:

- 7+ years of experience in pre-sales, inside sales, or lead generation, with at least 3 years in a managerial role.

- Proven track record of success in driving sales funnel efficiency and meeting or exceeding sales pipeline targets.

- Strong analytical skills and data-driven approach to decision-making, with the ability to track and optimize performance.

- Experience in managing mid-sized to large teams in a fast-paced, high-growth environment.

- Hands-on experience with CRM tools, lead management software, and sales automation.

- Excellent communication, leadership, and stakeholder management skills.