Social Media Marketing Specialist

Job Description:

We are looking for a creative and data-driven Social Media Marketing Specialist to manage, grow, and optimize our social media presence across key platforms.

The ideal candidate will have hands-on experience in content planning, community management, performance tracking, and paid social support, with a strong understanding of current social trends and platform algorithms.

Key Responsibilities:

Social Media Strategy & Content:

- Develop and execute social media strategies aligned with brand and marketing objectives.

- Plan, create, and manage content calendars across platforms such as Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and emerging channels.

- Collaborate with creative, design, and video teams to produce engaging posts, reels, stories, and short-form videos.

- Ensure consistent brand voice, tone, and visual identity across all social platforms.

Community Management & Engagement:

- Manage daily posting, scheduling, and monitoring of social media accounts.

- Respond to comments, messages, and mentions in a timely and professional manner.

- Build and nurture an engaged online community.

- Monitor trends, hashtags, and conversations relevant to the brand and industry.

Campaigns & Influencer Support:

- Execute social media campaigns for product launches, promotions, and brand initiatives.

- Coordinate with influencers, creators, and agencies for campaign execution.

- Support influencer content amplification and track performance.

Analytics & Performance Tracking:

- Track and analyze social media performance using platform analytics and third-party tools.

- Prepare weekly and monthly performance reports highlighting insights, trends, and recommendations.

- Optimize content and posting schedules based on data and platform algorithms.

Paid Social & Optimization (Good to Have):

- Assist in A/B testing of creatives, captions, and formats to improve engagement and reach.

Skills & Competencies:

Mandatory Skills:

- Hands-on experience managing brand social media accounts.

- Strong understanding of social media platforms, trends, and algorithms.

- Excellent content writing, captioning, and storytelling skills.

- Ability to analyze performance metrics and derive actionable insights.

- Strong coordination and communication skills.

Tools & Platforms:

- Instagram, Facebook, LinkedIn, YouTube, X (Twitter)

- Social media management tools (Hootsuite, Sprout, Meta Business Suite, etc.)

- Basic knowledge of design tools (Canva, Adobe tools) is a plus.

- Familiarity with analytics tools and dashboards