What You'll Do:

Strategy and planning:

- Build and own social media strategies for client brands across industries.

- Translate brand and business objectives into platform-specific plans across Instagram, LinkedIn, YouTube, and emerging platforms.

- Develop content pillars, tone-of-voice guidelines, and monthly content roadmaps.

- Lead monthly and quarterly planning cycles with clients and internal teams.

- Bring cultural, competitive, and platform insights to every planning session.

- Track performance across accounts, identify what's working, and rework what isn't.

Team leadership and structure:

- Hire, train, and mentor a team of social media executives.

- Build the systems, SOPs, and workflows that let the team ship consistently at scale.

- Set up planning rhythms, review processes, and quality checkpoints.

- Review and approve content before it goes live, and coach the team through feedback.

- Own the health of the pipeline: brief clarity, timelines, approvals, and posting cadence.

- Grow executives into strategists over time.

New business and pitches:

- Partner with founders and business leads on new client pitches.

- Build the social strategy sections of pitch decks audit, opportunity, approach, and roadmap.

- Present social thinking confidently in pitch rooms and pre-pitch conversations.

- Shape scopes of work, deliverables, and team structures for incoming accounts.

- Turn early client conversations into sharp, differentiated points of view.

- Help translate a win into a smooth onboarding for the delivery team.

What We're Looking For:

- 2 - 3 years of experience in social media strategy, ideally in an agency setup managing multiple brands at once.

- Prior experience training, mentoring, or leading junior team members even informally.

- Experience contributing to pitch decks and new business conversations.

- A strong portfolio of brand social work you can walk us through the thinking, not just the output.

- Deep working knowledge of Instagram, LinkedIn, YouTube, and X, and a genuine curiosity about newer platforms.

- Comfort with analytics tools (Meta Business Suite, LinkedIn Analytics, native platform insights, and any third-party tools you've used).

- Sharp writing and presentation skills you can build a deck and defend it in a room.

- Confidence in front of clients and prospects, whether it's a review call or a pitch.

- Strong grasp of brand building, content strategy, and community growth as connected disciplines.

- An instinct for structure you naturally build systems, checklists, and processes that make teams faster.

- Ability to balance strategic thinking with the speed reactive content demands.

- Comfort working across categories B2B, consumer, lifestyle, sports, wellness, and more.