Role: Marketing Communication Designation: Manager/SM - Marketing Communication Experience: 7+ years Location: Panaji, Goa Responsibilities Content - Leading the team of copywriters - Developing and executing a multi-platform communications strategy - Create communications for all marketing collaterals - Driving communication for acquisition, lead generation and performe marketing campaigns - Plan the consumer journey for retention - Track the effectiveness of various campaigns and optimizing them - Measure and analyze the weekly and monthly reports - Manage the external content agencies and freelance writers PR: - Lead the planning and implementation of PR initiatives - Work with external PR agencies for all media interactions - Work directly with the C-suite to draft all the media related conversations Brand Strategy: - Define the overall brand strategy and communications - Plan and execute the brand campaigns across platforms - Curate and generate ideas for the overall brand growth - Analyze and optimize brand campaigns to achieve optimum growth Others: - Coordinating with marketing agencies and vendors for the execution & amplification of brand campaigns - Coordinating with the design team to deliver the campaigns effectively - Working as the Content and PR head and a core member of the brand strategy team for the brands Skills: Content Creation - Creative Direction - Brand Strategy - Public Relations - Team Leadership - Project Management - Creative Strategy - Online Advertising - Content Strategy - Social Media Marketing - Marketing Strategy - Team Management - Scriptwriting - Digital Copywriting - Campaign Strategies - Marketing Copy Qualifications - Degree in Marketing, Mass communication, or a related field - Hands-on experience in writing effective copy/content for ATL/BTL campaigns, scripts, storyboards for videos, and influencer scripts

Social Media Marketing Manager 

Job Description for Social Media Marketing Manager  in Skyleaf consultants in  Goa for (7-15) years of experience. Apply Now!