Social Media Marketer

Role Overview:

We are seeking a high-impact Social Media Marketer to join our growing team in Bangalore. In this role, you will be the voice of our brand, responsible for crafting and executing organic growth strategies that resonate with our target audience across diverse digital platforms. You will work closely with the creative, product, and leadership teams to translate business objectives into compelling narratives. Your daily focus will involve managing end-to-end content lifecycles, monitoring community sentiment, and leveraging data-driven insights to amplify our brand presence. By driving engagement and building authentic connections, you will play a pivotal role in shaping our market positioning and fueling sustainable customer acquisition.

Key Responsibilities:

- Develop and execute a comprehensive content calendar to ensure consistent brand messaging and audience engagement across Instagram, LinkedIn, and Reddit.

- Orchestrate organic marketing campaigns that increase brand awareness and foster community growth by aligning content with current industry trends.

- Conduct rigorous A/B testing on creative assets and copy to optimize performance metrics and improve conversion rates across all social channels.

- Analyze social media analytics and audience feedback to provide actionable insights that inform future content strategy and business decisions.

- Collaborate with cross-functional stakeholders to ensure that social media initiatives are integrated seamlessly with broader marketing and product launches.

Required Skillset:

- Demonstrated expertise in managing organic growth strategies on Instagram, LinkedIn, and Reddit, with a proven ability to adapt tone and style for platform-specific audiences.

- Strong analytical mindset with the ability to design and interpret A/B tests to refine content performance and maximize reach.

- Exceptional storytelling and copywriting skills, capable of producing high-quality content that drives meaningful user interaction.

- Proven ability to thrive in a fast-paced, hybrid work environment in Bangalore, balancing independent execution with collaborative team efforts.

- Excellent interpersonal communication skills, enabling effective coordination with internal teams and proactive management of online communities.

- A minimum of 3 to 6 years of professional experience in social media marketing, preferably within a high-growth startup or digital-first brand environment.