Location: India, Remote

Key responsibilities:

- Develop and drive owned social platform strategy and learnings that align with overall business objectives and brand positioning across Meta, X, Tiktok, LinkedIn etc.

- Manage APAC Social Booster Program for operations, finances, strategic learnings and performance tracking

- Develop audience strategies for each platform to help drive greater effectiveness and relevance

- Guide agency partners to develop insightful booster and owned channel performance learnings based on Social Health Index

- Lead APAC account management, account governance and account opening/closing process

- Develop and manage social marketing activities for the APAC region, including always-on content, and social campaigns that drive results depending on the goal of product and service activations.

- Manage and organise owned social media channels, including content calendars, publishing, and community management.

- Oversee all content on owned social channels, including copy, creative assets, and publishing. Liaise with internal stakeholders to source assets, including images, videos, copy and design.

- Manage APAC's social budget and oversee the social budgets of individual countries.

- Lead the development and execution of social media campaigns and programs across the APAC region.

- Develop and implement social media strategies that align with overall business objectives and brand positioning.

- Manage relationships with media and agency partners to ensure the effective execution of social media campaigns.

- Monitor social media trends and competitor activity to identify opportunities and risks.

- Develop and implement social media crisis management plans.

- Partner with cross-functional teams on social strategy and execution to capture the brand's presence and engagement with end-users.

- Manage analytics, track audience growth and generate campaign-specific metrics.

- Build and manage strong relationships with influencers throughout various verticals to increase authentic advocacy and brand love.

- Collect and share insights and trends from social communities to improve future campaigns

- Will also be a part of special project this year

Skills & Experience Needed:

- Strategic Campaign & Content Management: Expertise in developing and executing social media strategies, campaigns, and content calendars for the APAC region.

- Budget & Financial Acumen: Strong ability to manage and oversee social media budgets for the entire region and individual countries.

- Stakeholder & Partner Relations: Proven experience in managing relationships with internal teams, external agencies, and influencers.

- Analytical & Reporting Skills: Proficiency in using analytics to track performance, measure growth, and derive actionable insights.

- Crisis Management & Trend Analysis: Adept at monitoring social trends, competitor activity, and implementing crisis management plans.

- Strong strategic thinking and comfortable with data backed decision making

- Demonstrated strong performance in prior roles, with independence, strong sense of ownership and ability to form own point of view and recommendations.

- Proven team player, excellent interpersonal skills.

- Distinctive problem solving and analysis skills and innovative thinking for campaign roll out.

- Passion for and inquisitive about AI and new technologies

- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical.