Role : Social Media Manager (Organic Growth & Content Strategy)

Location : Bangalore, Karnataka

Experience : 6+ Years

Job Type : Full-Time

Job Summary :

We are looking for a dynamic and strategic Social Media Manager (Organic) to lead end-to-end organic social media and podcast initiatives across platforms. The role is focused on organic growth, brand storytelling, and community engagement, not paid media or performance marketing.

The ideal candidate will have a strong agency background, deep understanding of finance/fintech audiences, and a proven ability to create impactful digital content that builds trust, engagement, and brand awareness.

You will own the organic social media and podcast strategy, including content ideation, execution, publishing, analytics, and performance optimization, while leading a small internal team and coordinating with creative partners.

Key Responsibilities :

1. Strategic Leadership :

- Develop and execute organic social media strategy aligned with brand and business objectives.

- Strengthen brand voice through storytelling, thought leadership, and topical engagement across platforms.

2. Content & Campaign Management :

- Lead content planning, creation, and publishing (reels, videos, carousels, posts, short-form content).

- Manage end-to-end execution of organic campaigns including performance tracking.

3. Podcast Ownership :

- Own end-to-end management of brand podcast including planning, guest coordination, production timelines, and amplification.

4. Team Management :

- Lead and mentor in-house social media team ensuring consistency, creativity, and timely delivery.

5. Agency Coordination :

- Work closely with creative, production, and post-production agencies to ensure brand alignment and quality output.

6. Community Engagement :

- Build and engage online communities across platforms through active interaction and conversations.

7. Performance Analytics :

- Track KPIs using native and third-party tools (Meta Insights, LinkedIn Analytics, YouTube Studio, etc.).

- Analyze audience behavior and optimize content strategy for better reach and engagement.

8. Trend & Innovation :

- Stay updated on social media trends, platform updates, and emerging content formats.

- Identify opportunities for experimentation and organic growth.

9. Influencer & Collaboration Management :

- Manage partnerships with influencers, creators, and thought leaders in the fintech ecosystem.

Requirements :

- 6+ years of experience in organic social media strategy (preferably from a digital/creative agency background).

- Strong understanding of finance, fintech, and investment audiences.

- Proven experience in content creation, storytelling, and digital engagement.

- Experience in leading teams and managing external agencies.

- Excellent communication, writing, and content strategy skills.

- Ability to manage multiple projects in a fast-paced environment.

Preferred Qualifications :

- Experience managing podcasts or digital content series.

- Exposure to finance, wealth management, or fintech brands.

- Strong understanding of social media analytics and performance tracking tools.

What We Offer :

- Opportunity to lead organic social and podcast strategy for a fast-growing digital-first brand.

- Exposure to high-impact storytelling and innovative marketing campaigns.

- Collaborative and creative work environment.

- Continuous learning in fintech, branding, and digital media.